Report: Apple could eventually open more than 100 retail stores helping grow Mac market share

“Apple could eventually open more than 100 stores, including a store in China, according to Sr. vice-president for Retail Ron Johnson,” ifoAppleStore reports. “Johnson revealed that fact during a talk with financial analysts from stock broker Merrill Lynch, which then issued an enthusiastic and positive analysis of Apple’s retail operation on May 26th, and forecast that Apple’s stock price could increase to $32 over the next 12 months. ‘The company made the difficult decision to invest for the future even as earnings fell apart; now Apple is benefiting,’ the stock report said.”

ifoAppleStore reports., “In the 8-page financial analysis of Apple, M-L first vice president Steven Milunovich wrote that he met with Apple’s incoming CFO Peter Oppenheimer, VP of iApps Eddy Cue, and Sr.V-P of Retail Ron Johnson, and ‘came away impressed with the marriage of creativity and discipline at the new Apple.’ He added, ‘Expansion overseas is expected with London and Osaka in process, Canada likely, and China being considered.'”

“Milunovich said the ‘lessons learned’ so far with the retail operation include: the best locations for high traffic, the effectiveness of a smaller store, and the need for greater staffing given more traffic than expected. Johnson told him that there are 20,000 people on the waiting lists to work at Apple’s stores,” ifoAppleStore reports. “Milunovich said, ‘The retail stores provide some evidence for increased switching to Macs.’ Interest in iPods is boosting store traffic, he wrote. ‘Apple believes that at least 50% of its store sales are incremental. In addition, about half of Mac buyers are new to Apple. This provides some proof of the

26 Comments

  1. headless means without a monitor. imagine an imac or emac without a screen. apparently the idea is that it would be $x cheaper without that component and would allow you to use whatever size or model of screen you prefer.

    all the pro macs (apart from powerbooks) are headless, however they are much more expensive.

    the cube is an example of a headless mac, although it cost as much as a G4 tower at the time and did not have any of the advantages of a tower… that is the main reason it failed and was withdrawn, that along with the reported cracks in the case which were actually molding lines from the manufacturing process.

    i personally would like to see a headless consumer machine, as i think that it would make it more attractive to most businesses who already have lots of big expensive monitors available. even if it costs the same as an emac, or fractionally less, i think they would sell well. apple will not do this as they can make more of a margin including a crt or tft than without.

  2. Somehow, the thought of a sleek and sexy new (although only theorhetical at this point) headless iMac attached to a beige 15″ Shamrock monitor just doesn’t appeal to me. I think Apple would have to design and make a newlow cost monitor to go along with the new headless iMac. My feeling is that doing so would clutter up the product line.

  3. Hubert –

    Um, no – that is NOT what a headless Mac is. A current mac only will sell with an IBM processor. What the hell are you thinking when you say you can put in an Intel?! Mac deosn’t even run on Intel!

    A headless iMac means, well like the Macintosh Cube….

  4. Then you’ve been had. Headless means monitor is not included, i.e. not all-in-one computer. Apple in the past provide both headless Macs as well as AiO models for the consumer market (Mac LC and Performa). But, bad managements coupled with bad inventory control almost killed Apple. The current situation is the result of simplifications in the product line and was necessary to save Apple then. IMHO, the time may be just right to expand the product line. Apple is doing well and they should go after switchers hard.

  5. hubert, you are almost right but a headless iMac is just the screen. You see, the iMac has no body, just the head(cpu) i.e. the dome and the screen.
    Then a headless iMac is the screen only and you may screw it on top of any computer you like: maximum flexibility.

  6. <fume>I’m sure I’d just said all that. Come on guys if you want to pretend I’m not here I won’t bother posting anymore.</fume>

    Otherwise, Hubert keep on taking advice from geeks in the corner of computer stores ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  7. sadly the monitor for my emac won’t really last much more than 3 years-4 years so having a headless option is a waste..

    what?

    you wanna buy a 999 beautiful monitor for your entry level mac? eh..

    the imac is not selling because… well.. er.. the entry level macs are already powerful enough for most families..

  8. A headless iMac (eMac), is a consumer Mac without the built-in screen. Many folks want one regardless of the less than $60 perceived savings (see: Bill Palmer). They figure that they can then CHOOSE the – LCD – monitor that THEY like, and then only buy a new Mac when they upgrade two years later.

    The idea of a micro G4-style (G5) tower, with everything but the PCI slots sounds good to me. I don’t need upgrade cards, but drive bays would eliminate external drive clutter. I’m likely to go thru 2 of these machines before I were to get rid of a ‘perfectly good’ (Apple) LCD monitor;-) (BTW, another Cube-style model would require TOO MUCH miniaturization, thus loosing any cost savings.)

    Maybe Apple could marry this series of consumer Mac with their monitors with some cabling gimmick like the Cube had.

    Anyway, I’m not allowed to buy a non-Apple monitor!

    And, FWIW. A SuperDrive eMac less the $60 built-in monitor plus the 17″ (‘low end’) Studio Display is: $1000 – 60 + 700 = $1640.

    A SuperDrive iMac (w/17″display ) is $1800.

    My math makes that a SAVINGS of $160!

    Yeah, the eMac is a great deal. No debate. But not if you want/have a ‘perfectly good’ LCD monitor.

  9. Forgot to add…

    A SuperDrive G4 plus the 17″ Studio Display is: $1925 + 700 = $2625.

    My math makes that $985 more than the ‘microtower’/17″ combo!

    Something to consider. Joe Wintel buys only one Apple monitor in 4-5 years, but buys 2 microtowers, instead of no Macs at all.

  10. I wonder what the next iMac will be like — there seems to be an absence of speculation / buzz. Can a G5 fit without a change in the form factor? Will the metallic look make it into consumer models? As I’m planning on buying two ‘puters, the suspense is killing me — I don’t want to wait until September. The absence of speculative frenzy is discouraging. Why am I not foaming at the mouth? And is there going to be an “Oh, I almost forgot – one more thing” or not? Why is there no one claiming “first post” on this page? WTF is happenin’ here people?

  11. The original iMac was just soooo much cuter, and cooler, than the eMac. It struck a chord with most average PC people, and it probably made many more switchers than the eMac and new iMac combined. We need a return to that, and we need it SOON. So what can Apple do to make it even easier to switch to the Apple platform. Two things:

    1) make a “headless” Mac. By headless it means a Mac without the monitor incorperated. Why? Because lots of people already have a monitor that they would like to use. I say remake the cube, but do it in the color forms similar to the new iPod mini an make the case the same material the new G5’s are. Sell it for $599 with a 1.25 G4 and 256 RAM, combo drive.

    2) Here’s the Big One: Sell it with an optional two button mouse

  12. Good Day. After the last of 16 mounting screws has been removed from an access cover, it will be discovered that the wrong access cover has been removed.
    I am from Benin and , too, and now am writing in English, please tell me right I wrote the following sentence: ” Emergency response tough environmental products, inc.”

    With respect :D, Nimah.

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