Analysts: Apple could pick up market share in near future

“A new report released by research firm Gartner predicts that around 260 million personal computers will ship in 2004 and 2005. According to Gartner, the volume of units shipped will outnumber those replaced in 1998 and 1999, many of which were purchased in response to Y2K concerns,” Blane Warrene reports for MacNewsWorld.

George Shiffler, principal analyst of client platforms research at Gartner and the author of the report told MacNewsWorld, “‘Apple has a relatively small market share in the global view of PC units shipped,’ Shiffler said. ‘[Market share] gains would come from [converting] competitors’ sales to their platform.'” Jupiter Research senior analyst Joe Wilcox told MacNewsWorld, “‘This can have an impact on Apple,’ Wilcox said. ‘There is increasing interest in home networking and multiple-PC households… iLife offers a personal experience that could increase Mac adoption,’ Wilcox [added] that Apple’s marketing of its ‘iApps’ strikes a chord with buyers and offers a more intuitive and easy-to-use interface than its competitors.”

Full article here.

MacDailyNews Take: Meanwhile, massive iPod advertising continues unabated while Mac OS X and the Mac itself are ignored by the misnomer known as “Apple marketing.”

Related MacDailyNews article:
Macintosh ‘Ignorance Lag’ is finally ending; market share gains looming – November 26, 2002

45 Comments

  1. No one is going to make the leap until Microsoft crashes and forces them to jump. And when that time comes, Apple will have a soft place for them to land. But, until then, no one is willing to jump on their own. They fear the leap, not the landing.

  2. Aryugaetu, you might be right about that 90% (actually if the articles sales figures are correct and apple motors along at about 800,000 – 900,000 per quarter, it will be more like 97%), but this might be a nice time to try.

    If Steve is happy with the state of things, because macs are profitable, there is enough market share to encourage developers, and ramping up production is a pain (remember apple’s repeated problems supplying new offerings), fine. Personally, I am done beating this dead horse.

  3. Apple should run a very simple nuts and bolts ad. Show how to do simple things simply. e.g. Want to get into digital photography? Here is how you get your pics off your camera and into your mac: 1) hook up your camera to the computer like this. 2) iPhoto senses the camera and starts automatically. 3) click this button and you are done.

    Want to send one of this pics in an email? 1) click on the pic to highlight it. 2) click this button and the pic will be placed in an email ready for you to address.

    Etc. Etc.

  4. To say it’s frustrating is an understatement.

    I own a Design and marketing agency and we all agree.

    APPLE MUST MARKET ITS OS!!

    If people don’t know how good OS X is – SHOW THEM!

    Run 30 second ads in cinemas and on tv…

    e.g. – you see a screenshot of the OS running, showing it’s fantastic features etc – the screen gardually pans out until you see a 3 year old boy/girl using the OS.

    Final shot: THE STRAPLINE..

    MAC OS X – easy to use… who needs windows when you can open the door?

  5. Apple is lost when it comes to marketshare, they now own about 2% of new sales. Unless they change the line up i dont see it growing. They force you into models you dont want just to get the 1 item you want. Apple should be making computers for consumers not Imac crap like forcing poor G4 and piss pot poor fx5200 on you along with a screen. How about making computers for the consumer instead of for Apple? why not a single 2.0 G5? why a year between updates? why not a headless Imac or new cube? Apple seems to think that they know best when the reality is the consumer knows bests. How about building a machine that I want Apple computer? Consumer is the King not Apple. Dell figured this out and so did microstink but Apple? just look at G5s or Imacs and its clear its not what you want its what we want and what we want to make. Apple needs to wake up and stop being so arrogant.

  6. I believe that Steve Jobs would rather explain why the cost of the computers has gone up rather than explaining why their quality has gone down.

    Steve is quite content making high quality products for the minority than cheap boxes for the masses. It’s not how much money you have, but how you make it. Apple continues to make a profit from quality products. I really don’t give a damn what their market share is!!

  7. Aryugaetu who wants apple to make inferior products? No one here has said that. The idea is to sell more of what they already make. Maybe they can improve macs, but until then try to advertise a bit more, what is wrong with that. I think a larger mac user community would be nothing but good for everyone.

  8. I for one would like to see a rehash of the Cube, in both G5 and perhaps dual G4 flavors if possible. It could fill the space between the current iMacs and Powermacs. I feel there is a large % of people that desire more than what the iMac can do, but don’t need something as powerful as the G5. I know they still have G4s left over, but they don’t market them anymore, and I doubt anyone really wants something thats been around for 3 years. Oh, and the 1.8ghz G5 with 23″ cinema display is exactly what i want, and since it comes in at 4,647 as opposed to Dells similarly equipped 4,679, I would say that the price is right where it should be. They are both extremely expensive computers for the small group of people that truly enjoy computering and computerizing, not just browsering. LOL

  9. Here’s a wild idea:

    Maybe Apple doesn’t want the Mac line to gain long-term success. But what does it have to gain with such a strategy?

    Exit hardware business (costly, resource-intensive)

    in order to…

    Focus on core strengths (iPod, Software, OS)

  10. Here’s a wild idea:

    Maybe Apple doesn’t want the Mac line to gain long-term success. But what does it have to gain with such a strategy?

    Exit hardware business (costly, resource-intensive)

    in order to…

    Focus on core strengths (iPod, Software, OS)

  11. You can’t advertise when you don’t have sufficient product to meet present unadvertised demand. Mac users want 2+ GHZ chips and G5 iMacs and G5 Powerbooks. Before they blow the budget on advertising they had better have a dam good supply of the new, lower power G5 chips.

  12. Keefe:

    I love Apple’s designs. But there are many good looking and operating computers that are non-Apples. 😀

    We all have are likes and dislikes, but I tend to not limit myself to disliking things non-Apple.

    Al:

    I agree. Apple isn’t quite ready to market to the masses. So there’s no need to advertise and compound the problem, but… the problem is the market generally doesn’t sit and wait. When it wants to move, it will move. That Apple isn’t quite ready is a real bummer!

    Count me as one of the people waiting for a PB G5. Or maybe OSX that ran on “PC Hardware”.

  13. Keefe:

    I love Apple’s designs. But there are many good looking and operating computers that are non-Apples. 😀

    We all have are likes and dislikes, but I tend to not limit myself to disliking things non-Apple.

    Al:

    I agree. Apple isn’t quite ready to market to the masses. So there’s no need to advertise and compound the problem, but… the problem is the market generally doesn’t sit and wait. When it wants to move, it will move. That Apple isn’t quite ready is a real bummer!

    Count me as one of the people waiting for a PB G5. Or maybe OSX that ran on “PC Hardware”.

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