Analysts: Apple could pick up market share in near future

“A new report released by research firm Gartner predicts that around 260 million personal computers will ship in 2004 and 2005. According to Gartner, the volume of units shipped will outnumber those replaced in 1998 and 1999, many of which were purchased in response to Y2K concerns,” Blane Warrene reports for MacNewsWorld.

George Shiffler, principal analyst of client platforms research at Gartner and the author of the report told MacNewsWorld, “‘Apple has a relatively small market share in the global view of PC units shipped,’ Shiffler said. ‘[Market share] gains would come from [converting] competitors’ sales to their platform.'” Jupiter Research senior analyst Joe Wilcox told MacNewsWorld, “‘This can have an impact on Apple,’ Wilcox said. ‘There is increasing interest in home networking and multiple-PC households… iLife offers a personal experience that could increase Mac adoption,’ Wilcox [added] that Apple’s marketing of its ‘iApps’ strikes a chord with buyers and offers a more intuitive and easy-to-use interface than its competitors.”

Full article here.

MacDailyNews Take: Meanwhile, massive iPod advertising continues unabated while Mac OS X and the Mac itself are ignored by the misnomer known as “Apple marketing.”

Related MacDailyNews article:
Macintosh ‘Ignorance Lag’ is finally ending; market share gains looming – November 26, 2002

45 Comments

  1. it makes no sense at all

    they need to advertise hard NOW, and offer a few more options as far as mac’s go, I will not buy a 20″ iMac for the simple fact that when it get’s to old, I can do nothing with the damn $1200 screen that is attached to it… (if that were transferable I would buy one in a second) come up with some headless soloutions, eMac? cool, but what if I want to expand a little (same for iMac) the power macs need higher resoloution screens, otherwise I love them (g5 would be nice, but in due time)

    we need a headless expandable box with a decent price

  2. Apple invests in their own Apple retailstores-chain and Apple iPod.
    When that is stable, they have to start investing in much more good advertising, indeed !

  3. Anyone see the IBM commercial where, in a cafe, the fat business guy comes running to the table and says in a panic “You are IT guys, help, I have a virus! Maybe I should just rip out the hard drive!” and the IT guys goes “No, just press the blue button and follow along.” then the IBM tag and whatever come up. Simple,effective, business oriented.

    Now Imagiane the same scenerio. “Help I have a virus and I have this presentation to send out ASAP!” but the IT guy say “Yeah, you do have a vius causing Porn Pop-ups, hold on.” Pulls out a 12″ PB, connect wirelessly (with the guys permission) snags the presentation off the PC, opens it with Mac Office, hand it to the guy and says “Here, no virus, no pop-ups, finnish your presentation and e-mail it. Easy as pie. Apple Pie” all the tech laugh (all have iBooks or TiBooks)

  4. fred $1799 is to much for mainstream adoption and switchers

    headless eMac or iMac that has expandability, upgrading the video card..adding a hard drive are things that most would like to have the option to do, especially for the premium price

  5. …the misnomer known as “Apple marketing.”

    No, the contradiction in terms.

    N.B. It is NOT an oxymoron, just in case anyone was thinking of calling it that.

  6. What if a bunch of large IT guys signed on with Apple? Would they even be able to deliver the goods? Apple in recent years has shown a consistent inabilty to ship product in quantity when the market demands it. Since they are overwhelmingly dependent upon others to make the components and even the assembly of their products could they deliver the product on time?

    The mini iPod, X-Serve, G5 Power Macintosh have all had problems with shipping in sufficient quantities on time. A few schools were given priority on the 2 gig Dual G5 and Apple’s delivery time slipped way off schedule. The new 90nm G5 X-Serve has lagged on delvery, etc. If a Fortune 500 company ordered a batch of Macs and got slow-boated by Apple the damage to their reputation would be immense. These people don’t want promises, they demand performance.

  7. all they need to do is show off Panther… after a year of using my Powerbook in the office, office mates and clients ended up buying one…. didn’t even need to talk to them… seeing it in action was enough…..a thirty sec spot just showing (without any witty voice over explaining) will get people excited about the mac. 30 secs of a screenshot of a mac user running iChat AV, syncing his ipod and bluetooth phone and editing a home video at the same time, and going through windows with expose’…. windoze users will drool ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  8. MDN, always nice to see you can criticize Apple when they do inexplicable things, like not advertise their computers…

    But look at the way PC manufacturers advertise–they only really advertise their cheap stuff. When was the last time you saw an ad for a $2700 Dell laptop on TV? The vast majority of the time, you see ads selling PC desktops for $499, with a monitor, printer, and the kitchen sink. Apple can’t very well run an ad telling people they can have an eMac for $799 that has no printer, no camera.

    And I still maintain that selling the wonders of OS X to the unwashed masses on TV is *way* harder than macheads think. Most people are intimidated by computers (even Macs), and so a 30-second spot espousing the greatness of OS X would just end up scaring people off, because they’d just think “I don’t know a thing about that OS–I might as well stick with the devil I know”.

  9. I think CDR is on the right track. A simple still of a 17″ powerbook, fingers working at the keyboard, all of the major apps running, using expose, Office, quicken, running itunes, the dock magnified. perhaps shows the user clicks on a network shortcut on the desktop. Basically showing the user going through his daily tasks with ease. All this in an office environment: You here others frantically running around in the background, people talking over at the water fountain about how XP crapped out on them, the IT guys trying to calm a section of the office down, saying they will have the system up and running by tomorrow. A nice, slow fade to the apple logo with the web address. It could work wonders.

  10. For those with poor memories (or not on the planet long enough), Apple has always had creative intelligent advertising…
    http://www.theapplecollection.com/Collection/AppleMovies/movies2.html

    And, 99.9% of the time, it is not considered professional to put down the competition… unless you can do it with accuracy, humor, and absolute truth as in…
    http://www.theapplecollection.com/Collection/AppleMovies/mov/crowd.html

    But, none beats…
    http://www.thecompleat.com/crazyones/video/index.htm

    I don’t ever see Apple resorting to WalMart-like ads. Apple has always been about the whole user experience, not merely how neat Expos� is or any other particular feature. Their ads always invoke an emotion; a welcoming to a better world, one that fits your lifestyle better.

    Those people that understand Apple’s focus, easily see it and they need no other explanation. For those that can’t, no amount of explanation will suffice.

    Apple’s world is not one that people can be pushed into; they must be allowed to step into it on their own. Now, sit and figure out an appropriate television commercial that reflects Apple’s vision and how it can make the viewers’ dreams a reality. Not so easy, is it?

    Most of us here “get it”. It is obvious to us. But, there are those other 90% of the population that will never see it and no 30-second will ever enlighten them.

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