“A new report released by research firm Gartner predicts that around 260 million personal computers will ship in 2004 and 2005. According to Gartner, the volume of units shipped will outnumber those replaced in 1998 and 1999, many of which were purchased in response to Y2K concerns,” Blane Warrene reports for MacNewsWorld.
George Shiffler, principal analyst of client platforms research at Gartner and the author of the report told MacNewsWorld, “‘Apple has a relatively small market share in the global view of PC units shipped,’ Shiffler said. ‘[Market share] gains would come from [converting] competitors’ sales to their platform.'” Jupiter Research senior analyst Joe Wilcox told MacNewsWorld, “‘This can have an impact on Apple,’ Wilcox said. ‘There is increasing interest in home networking and multiple-PC households… iLife offers a personal experience that could increase Mac adoption,’ Wilcox [added] that Apple’s marketing of its ‘iApps’ strikes a chord with buyers and offers a more intuitive and easy-to-use interface than its competitors.”
Full article here.
MacDailyNews Take: Meanwhile, massive iPod advertising continues unabated while Mac OS X and the Mac itself are ignored by the misnomer known as “Apple marketing.”
Related MacDailyNews article:
Macintosh ‘Ignorance Lag’ is finally ending; market share gains looming – November 26, 2002