“Apple hasn’t exited the [personal computer] party yet, and until it does, the company remains one of the most important players in this segment. But should Apple remain in the PC segment? This is an even bigger question, and it has two aspects. The first, an emotional aspect that deals with the subjective parts of what would likely be Steve Jobs’ most important decision ever. The second concerns the objective aspects of that same decision,” analyst Rob Enderle writes for eWeek.
Enderle looks at the emotional arguments, writing, “Certainly the emotional part of this argument goes to the good Apple does for the industry. The company delivers some of the most innovative and physically attractive designs, and its user-interface work is often used as a template by others looking to approach similar excellence. In short, were Apple to exit the PC business, the company simply would cease being Apple. And while the company would be replaced by a white-goods vendor by the same name, it would be a suicide-rebirth, nevertheless. In addition, the disruption and pain felt by the loyal Apple users would simply be too costly for Apple to sustain in the long term.”
Enderle then outline his objective arguments and sums up with, “Apple needs to find a way to grow market share and interest, even if, like Sun, it must come to some disagreeable choices. An Apple without PCs would probably lead to a world without Apple. And we should do whatever we can to ensure that that result doesn’t happen.”
Full article here.
MacDailyNews Take: Is Mr. Enderle’s 180-degree spin is picking up speed? Is this the same Rob Enderle we all thought we knew so well just a few short months ago? Lately Rob’s been making much more sense than we’d come to expect. What’re the chances Rob’s “change” came about as the result of actually using a Mac OS X machine? Either that, or Steve Jobs himself came a-callin’ and hit Rob with an RDF blast of massive proportions.
Related MacDailyNews articles:
Analyst Enderle: Sony way too late to compete with Apple iPod, iTunes – May 04, 2004