“If Apple were to spin out a minority stake of its iPod business, it could rake in big bucks in an initial public offering. With the iPod on track to become a $1 billion business in the next year or so, Apple could expect to pull in at least that amount by selling a 40% stake. Then, Jobs could let someone else run the daily operations and the music side of things, including iTMS,” Alex Salkever writes for BusinessWeek.
“This would be great because Apple more than ever needs to focus not just on the Mac platform but on Microsoft’s Windows, too. It has done well so far in building iTunes software and iPod devices for Windows. But if it really wants to become a major consumer-device company, it will need to ditch its Mac bias entirely. If Apple had rolled out the iPod and iTunes for Windows and Mac users at the same time, its dominance of the digital-music player market might have been far more complete and achieved far more quickly,” Salkever writes.
“Of course, I’m not holding my breath. Apple and Jobs have always served their core market of Mac diehards first. That’s great for the Mac, but it limits their ability to attack the broader market,” Salkever writes. “Competing in the broader market is what Apple clearly intends to do with the iPod and digital music in general. But reaping a couple billion dollars in the process would certainly help Apple return to what should be its focus: figuring out how to move beyond Macs to make killer consumer products that are relevant in a Windows-based world.”
Full article here.
MacDailyNews Take: Yeah, Apple, forget about the Mac and, instead, create innovative devices and software for Windows. It’s a Windows-based world, after all, right? Rubbish. If you haven’t noticed, Alex, using Windows sucks. Viruses, worms, adware, spyware, patches upon patches, and the user interface compared to Mac OS X is primative and inconsistent at best.
So, your mainstream, average, “good enough for me,” Windows-using press sees that Apple’s iTunes for Windows is of such high quality, that now they want more Apple applications for Windows? Why can’t they make the logical leap that NEARLY EVERYTHING on the Mac is like the experience they’re having with iTunes for Windows (actually it’s better) and seriously reconsider the Mac? Why should Apple throw the Mac baby out with the bathwater? Why don’t these media types review the Mac OS X experience without bias and show the average person that a Mac would work better for them, and provide much more enjoyment, than a Windows PC? Oh, wait a sec, isn’t that really Apple’s job?
What Apple should do is take some of their huge pile of money (some $5 billion at last count) and show the world Mac OS X. Now there’s an interesting concept, huh? What’s the big secret, Steve? The average Joe and Jane on Main Street has absolutely no idea what Mac OS X is, what it can do for them, and why it would be better for them than Windows. Don’t believe us? Just ask around a bit. What you’ll get is, “Mac OS X, what’s that, who cares? I though Apple made iPods?” It’s sad. But, hey, if you buy a PowerMac G5, it’ll blow a hole in your house and slam you against a tree! Cool, huh? Makes Joe Public want to run right out and plunk down their credit cards, right? Wrong. Amateurish, idiotic marketing failures designed to waste money and not sell Macs – is that Apple’s goal? Apple’s current Mac OS X marketing sucks worse than Windows.