“When Apple launched its online music store in the US on 28 April 2003, few could have predicted the impact it would have. Apple’s approach was different [than its predecessors] – it persuaded all of the major record labels to offer songs on its iTunes service,” Darren Waters reports for BBC News. “More than 700,000 songs are available in its online library, with more than 100,000 new tracks from independent artists and record labels.”
“It is not known how exactly Apple persuaded the big record labels to throw in their lot with iTunes. Labels were still paranoid about online music, fearing that even legitimate services would lead to an increase in piracy. The brand value of the iPod, combined with the reputation for innovation enjoyed by Apple and a 99 cents price point proved an irresistible mix – the company’s tech-savvy users took to iTunes immediately,’ Waters reports.
Full article here.