Jupiter Research survey: 1,000 songs is right size for portable players, less than 1% prefer AAC for

“One thousand songs is just about the right size for a portable media player, according to a survey by Jupiter Research,” CNET News.com reports. “The online survey found that 90 percent of consumers have no more than 1,000 songs on their PCs. And 77 percent of the consumers Jupiter questioned said they’d be interested in purchasing a portable media player with a capacity of 1,000 songs. The 4GB hard drive included in Apple Computer’s iPod Mini, and in MP3 players from some Apple rivals, holds roughly that number of songs.”

CNET News.com reports., “Apple’s latest product was so popular in the United States that the Cupertino, Calif.-based computer maker had to push the player’s global release back from April to July. Hard drive size isn’t the only thing that matters to music lovers. When asked which features matter most, 55 percent listed a rechargeable battery, 52 percent said small device size, and 49 percent said the ability to connect the device to their computer. Vendors should be cognizant of these priorities, Jupiter said.”

“The Jupiter Research survey also found that 20 percent of consumers said playing MP3 files is important, versus 7 percent who would prefer files in Microsoft’s WMA format and fewer than 1 percent who prefer the Advanced Audio Coding format, an open standard that was developed by the Moving Picture Experts Group and which is supported on Apple’s iTunes music store,” CNET News.com reports.

Full article here.

MacDailyNews Take: We don’t think average people know or care much about format, hence the high number for the most-recognizable format, MP3. MP3 is simply more widely recognized by the general public than WMA or AAC. The market dominance of Apple’s iTunes Music Store, with more than 80% market share according to Nielsen SoundScan proves that AAC is quite the viable format. Whether the average people surveyed know they prefer it or not, AAC is what they’re buying (while MP3 is what they’re stealing). Surveys are funny things and this survey’s AAC results don’t match the reality of the market.


  1. In reality, AAC is basically mp3++, or mp4 for you non C++ junkies. All my iTunes songs are labeled m4p, so clearly apple isn’t using the AAC in the nomenclature for files.

    Apple should really think about changing the file suffix to mp4 and then working that into their iPod ads. The common person would go, “mp4, that must be the new mp3 format… so it must be better!”

  2. I hear them beating the death march for apple and it’s locked up practices. Apple don’t repeat the mistakes of the past. MY friends won’t go to aac, they understand mp4.

    They hear apple and they hear no choices. I can’t say they are wrong.

  3. Morons. iTunes rips to AAC by default. What do you think PC morons are creating as they rip with their cool newly downloaded iTunes? AAC. These are the same know-nothings that think IE is “The Internet.” 90%+ of the world is like this. Morons. Of course, they don’t recognize AAC or know enough to prefer AAC, they are morons and are therefore moronic and ignorant. Ahhh, the bliss they must feel 24/7.

  4. As I’ve said from Day One:

    For marketing purposes:
    Apple renamed AltiVec,” Velocity Engine.”
    Apple renamed PowerPC970, “G5.”
    Apple blew it by not renaming AAC, “MP4.”

    Jobs, were you out sick or napping the day Phil blew this very simple decision?

  5. i love my mini and everybody else loves it too, and none of us could care less about the format ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  6. MP3 does not translate to MP4.

    MP3 really is MPEG-2 Layer 3. MP4 is MPEG-4. AAC is just an audio layer of MPEG-4.

    MP4 should be used for true MPEG-4 files. (The reason why MP3 gets away with it is that MPEG-3 went absolutely NOWHERE. I don’t know of a single person who has an MPEG-3 file on their system.)

    I agree stronly with the statement that 99% of users out there have no idea what CODEC they are using. It is like the 99.9% of the people have no idea that a “Thermos” bottle is actually a brand name. 30 years ago we used to “Xerox” things even if the photocopier was made by Kodak. Same with “Cresent” wrench and many others.

    With HP shipping iTunes, Real also using AAC and others supporting the AAC CODEC too, I don’t worry about AAC being supplanted anytime soon. Who cares that 99% of people don’t know they have AAC files?

  7. Your average Windows sheep prefer Q-Tips to cotton swabs and Kleenex to facial tissues. Windows users are generally Wal-Martesque idiots. Oh yeah, they’re cheap, too.

  8. I wonder what percentage of those people had NO SONGS on their computer. It would make more sense to not count those people’s views in any further questions, although their percentage of the population should be reported. Also, if people have music on their home computer but are prevented by company rules from having it on the computer at work, how is this accounted for? Not a very good survey methodology, therefore ignore it.

  9. I think a lot of people are just used to playing music on their PC or MP3 players from their PC so when you tell them that they cant play files from Kazaa, Grokster, Napster, Limewire and other P2P networks because iPod doesnt support .WMA they are suprised and confused and ask why not… However when you explain it to them they begin to understand.

    It is however easy enough to batch convert .wma files into MP3 files to be imported into iTunes so that is not a problem.

  10. I think if you asked people whether they would prefer a format that can play on the iPod or one that cant, 99% would vote for the iPod compatible format.

    iPod compatible – you read it here first.

  11. The dumbing down of the human race which explains why Windows works so well in the world, people really don’t expect too much.
    Besides I hate research companies as they can say what they like, but they never tell you what questions were asked, if it had multiple choices & what cross section of people were in the poll etc etc etc……….

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.