“One thousand songs is just about the right size for a portable media player, according to a survey by Jupiter Research,” CNET News.com reports. “The online survey found that 90 percent of consumers have no more than 1,000 songs on their PCs. And 77 percent of the consumers Jupiter questioned said they’d be interested in purchasing a portable media player with a capacity of 1,000 songs. The 4GB hard drive included in Apple Computer’s iPod Mini, and in MP3 players from some Apple rivals, holds roughly that number of songs.”
CNET News.com reports., “Apple’s latest product was so popular in the United States that the Cupertino, Calif.-based computer maker had to push the player’s global release back from April to July. Hard drive size isn’t the only thing that matters to music lovers. When asked which features matter most, 55 percent listed a rechargeable battery, 52 percent said small device size, and 49 percent said the ability to connect the device to their computer. Vendors should be cognizant of these priorities, Jupiter said.”
“The Jupiter Research survey also found that 20 percent of consumers said playing MP3 files is important, versus 7 percent who would prefer files in Microsoft’s WMA format and fewer than 1 percent who prefer the Advanced Audio Coding format, an open standard that was developed by the Moving Picture Experts Group and which is supported on Apple’s iTunes music store,” CNET News.com reports.
Full article here.
MacDailyNews Take: We don’t think average people know or care much about format, hence the high number for the most-recognizable format, MP3. MP3 is simply more widely recognized by the general public than WMA or AAC. The market dominance of Apple’s iTunes Music Store, with more than 80% market share according to Nielsen SoundScan proves that AAC is quite the viable format. Whether the average people surveyed know they prefer it or not, AAC is what they’re buying (while MP3 is what they’re stealing). Surveys are funny things and this survey’s AAC results don’t match the reality of the market.