Apple demos new MPEG-4 Part 10 HD video codec at NAB

“Amid all its video offerings this week, Apple’s booth at the National Association of Broadcasters show in Las Vegas hosted a demonstration of a new HD video codec, aka. h.264 or MPEG-4 Part 10,” reports. “…unlike other codecs, h.264 is scalable, allowing content creators to write their content for everything from 3G phones to HD and everything in between.”

“Frank Casanova, Apple’s director of QuickTime product marketing, told the website: ‘This is a very flexible and very high-quality codec. It’s based on a whole new engineering base – it’s not today’s MPEG-4 tweaked,’ before adding, ‘We are working on it, as are many other companies – here there are dozens of announcements and demonstrations of h.264. Everywhere except in the Microsoft booth,'” reports.

Full article here.


  1. M$ don’t understand the pro market he’s in! He just want it! Hey Bill! Let go the market you don’t understand and keep your dirty money out of it for chri** sake!!! And PCpro (or MDN), don’t bother mention M$ in that market!

    Thank you

  2. I hope this means the NAB puts a value on “open” standards and will at worst resist MS and WMV and at best get MS to support this new codec. Now if only we can get the general computer industry to do the same thing.

  3. I hope Apple will make the demo available for the rest of us to see. Microsoft is showing off demos of WMV 3 HD on their website. Apple needs to put that up on the Quicktime site and release the codec to the general user base. I want to see HD on my friend’s 20″ Cinema display! BTW, whatever happened to iBlast? That was supposed to be streaming DTV content over the airways. That would be great for those iMacs with high res displays.

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