Apple introduces Motion; US$299 motion graphics application

Apple today introduced Motion, a revolutionary new application that redefines motion graphics by giving artists the creative freedom and power to deliver stunning professional quality results faster and more intuitively than ever before at a breakthrough price of $299. Motion features interactive animation of text, graphics and video, with instant previewing of multiple filters and particle effects, and introduces


  1. I doubt it. How much more can they take off the price? Besides, does the average user need a motion graphics app like this?

    Oh…and say good bye to After Effects within a year, you heard it here first! The one bad thing that this will bring about is that the chicken littles of the industry will spring up to proclaim the demise of Apple…for the 3,143,578th time.

  2. we don’t really know what the features are yet. If it is an After Effects Killer, then I’d expect Adobe to drop After Effects too. But only if Motion steals a lot of sales.

    What killed off Premiere was Express first and then FCP just shipping with so much stuff (Soundtrack, LiveType).

    Motion is just over a third of the cost of AE, which is very aggressive if they are similarly specced products.

    The headlines will say Adobe abandoning Macintosh, but the truth will be “Adobe can’t compete with Apple, quits motion graphics market”

  3. Sure, they’ll be partially ported to an iApp eventually. It will provide certain elements such as animation effects and lots of transitional and fade effects for home movies. Perfect for iMovie or iDVD either incorporated into them or on its own as iMotion. Think profits and expanding the Mac experience to non users. That’s what Apple does.

  4. Apple has always introduced the Pro version of video software first then either a slimmed down Express or Consumer App version. Motion is the Pro version. There will be no Express this time. Next will be iMotion.

  5. haha.. okay serious.. how many ‘adobe gives up on apples market’ can you print before you realize.. OH MAN.. most of those graphics guys are using macs! Adobe is really going to have to start competing instead of conceding!

    PS. No iApp for this thing.. elements of this are already in a few different iApps.. stop being so damn rigid..pkradd

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