Apple Quarter 2 – 2004 Conference Call recap

We will be updating this page with live coverage of Apple’s Quarter 2 -2004 Financial Results Conference Call:

– Apple achieved 29% year over year revenue growth
– “It is clear that Apple’s R&D investments are paying off.” – CFO Fred Anderson
– iPod contributed half of Apple’s growth
– Portables represent 48% of all Mac sales
– iBooks sold 201,000 units
– PowerBook sold 157,000 units
– PowerMac sold 174,000 units (low due to delayed Xserve)
– iMac sold 217,000 units
– 78 Apple Retail Stores now running (3.5 million average quarterly revenue per store)
– 5.7 million visitors in retail stores
– Apple plans an additional 10 stores throughout 2004, including London store
– CPU units grew 10% year-over-year with 18% revenue growth year-over-year
– Europe revenue up 33%, Americas up 27%.
– Outlook for Qtr 3: year-over-year double digit growth expected on gross revenue of $1.95 billion
– iPod gross margin was about 23%, gross margin should decline to around 20%
– Direct sales in quarter (online, retail, education) were 33% of revenue
– iPod now available in approximately 12,000 channels from 8,000; Best Buy pilot has run natural course. Apple is analyzing the Best Buy information to determine future direction
– iPod supply severely constrained. iPod leading to Mac switchers and adders from Windows users.
– Power Mac G5 volume: 174,000 units due to Xserve shipping delay (true sales over 194,000 units in the quarter) Mix of G5’s is substantially richer than G4. Pro video customers (broadcasters) adopting G5’s very quickly. Education market adopting Power Mac G5 very well, too.
– This was a great quarter for Apple
– Gross margins expected to remain flat for 3rd quarter
– Panther enters its third quarter. Selling “very well”
– iPod mini static issue: Apple is highly confident. Reports are isolated and an extremely small number. Please call Apple Care if you are having a problem
– Xserve backlog: Apple shipped very few Xserves due to delays. IBM is working very, very hard on G5 production. Apple hopes to catch up next quarter
– iPod drive supply contraints: iPod is in good supply. iPod mini is not in balance. Demand far exceeded planned supply. Balance expected to be achieved in supply/demand for iPod mini in fiscal 4th quarter
– Apple product cycle – no specifics on future products. Apple is comfortable with future product roadmap
– Apple is focused on opening new stores and increasing profitability of stores
– Adobe Creative Suite is about 15% of their total revenue – benefits PowerBook and Power Mac sales
– Publishing market slow to adopt Power Mac G5. Apple sees excellent opportunity going forward in this market
– IBM is the only holdup for Xserve at this time. Apple ramping to full Xserve production and will achieve supply/demand balance by end of Qtr 3.
– iTunes Music Store – most albums $9.99. A few are a bit higher as Apple is charged more by labels on specific albums
– Apple will not break out iPod vs. iPod mini sales for “competitive reasons”
– iTunes song sales totals will be released as Apple hits milestones
– Apple is working hard to increase Mac sales efforts in Japan
– Apple expects Apple Japan sales to improve in 3rd quarter
– iBook numbers 201,000 units – no seasonal decline. iBook G4 has been met with great customer response – dong well in consumer and education markets, iBook G4 looks positive in Qtr 3
– iLife ’04 sold over 400,000 standalone copies (not including bundled in CPU sales)
– Estimate 13% of sales to small and medium business up from 5% from Qtr 2 2003
– iPod retail channels expanded from 8,000 channels to 12,000 in quarter
– Anecdotal Windows switchers and adders in “increasing over time”
– HP to ship iPod in “summer.” HP has already shipped over 300,000 machines with iTunes pre-installed
– iPod mini delays due to “component restraint” not “manufacturing restraint”
– 15 GB free upgrade for iPod mini orders that have been quoted a date – available to a very small number of customers
– Pepsi iTunes giveaway and more info on iTMS sales will be given closer to one year anniversary of store
– Apple paid off 300 million in debt. Apple is now debt-free.
– Apple increased from 80 to 88 stores by the end of the year because the initiative is “going very well”
– Unit growth of Mac is up 5% year-over-year. Due to channel reduction efforts. Apple is focused on revenue more than market share.
– 4 days inventory in channel for quarter. Down from 6 days previous quarter
– iTunes Music Store generated a “small profit” in 2nd quarter
– HP and Apple “might decide to include the iPod mini in their deal” at a later date
– eMac should not generate any “margin hit” due to new config recently announced

— end of conference call —

31 Comments

  1. When results are poor, Apple states that fact. Analysts make sure and Apple has always been truthful at these meetings and very conservative as to future possible guidance. They had a very good quarter. Glad to hear the the mini problem may not be systemic. I just received notice that Apple is sending me a return carton to have my mini fixed, or most likely replaced.

  2. “Europe revenue up 33%”
    All increase due mainly to Euro going up around that much compared to the dollar.
    Would like to see a breakdown of actual sales for Europe per country and per item.

    PowerMac sales are a definite problem…need the new G5s.
    That�s when I�m placing an order.

  3. mike:

    If you have paid attention you would have known that even though G5 sales are slightly less then anticipated Apple has previously said they would never reach the sales levels of previous pro desktop CPUs. The market has changed. Professionals are buying laptops instead. Anyway, those that complain could help by purchasing a G5!

  4. Ha! 807 bazillion iProns sold. I’m doing the dell dj shuffle just thinking about the number of dj’s flying of the shelves at dell central. I heard that ole stevie himself owns one. Go dj, go dj, go. Can you give me a dj, whoot – whoot!

  5. How those numbers could’ve been improved:

    >>> Better planning of the iPod mini

    Global sales numbers would’ve been much higher than US sales. iPod mini is such a huge success for Apple. Had there been some sort of contigency plan for this sort of success, it could have been so much bigger than it already is.

    If one resorts to the “who in the world could’ve forseen this level of success” defense…. well, Apple should have at least dreamed it could have done this well. Instead, it’s stuck selling only in the US, while competing players (iPod inlcuded) sell to the non-US world.

    >>> Updates to the PowerMac line

    The G5 is fast.

    But compared to XP boxes spec’d out similarly, it is slower in most areas and costs much, much more. At least, that’s the concern most potential customers have.

    If Apple is to turn some of the Windows crowd back over to the Mac, it needs some key victories.

    1. Speed: Update the PM G5 line. It’s fast, but not fast enough compared to XP boxes/prices.

    2. Usability: OSX is a joy to use! I prefer it over XP myself. Where are the ads pushing OSX, showing how robust it is? how intuitive it is? how much better a visual experience it is? how much more secure it is?

    3. Price: If you want volume, the price is going to have to come down a notch. G4 updates should be short-term, only for the lowest end of Apple products. All new products should be G5 proc’d with the higher end machines getting the higher specs.

    >>> Update the Powerbook line

    Portability is huge! Notebook sales have grown dramatically. Yet, Apple is still pushing old technology at a time when competitors have been out the door with blazingly fast units costing hundreds less than a comparable Powerbook.

    The PB G5 is central to Apple’s success! It should be Apple’s baby right now! But… where is it?

  6. How those numbers could’ve been improved:

    >>> Better planning of the iPod mini

    Global sales numbers would’ve been much higher than US sales. iPod mini is such a huge success for Apple. Had there been some sort of contigency plan for this sort of success, it could have been so much bigger than it already is.

    If one resorts to the “who in the world could’ve forseen this level of success” defense…. well, Apple should have at least dreamed it could have done this well. Instead, it’s stuck selling only in the US, while competing players (iPod inlcuded) sell to the non-US world.

    >>> Updates to the PowerMac line

    The G5 is fast.

    But compared to XP boxes spec’d out similarly, it is slower in most areas and costs much, much more. At least, that’s the concern most potential customers have.

    If Apple is to turn some of the Windows crowd back over to the Mac, it needs some key victories.

    1. Speed: Update the PM G5 line. It’s fast, but not fast enough compared to XP boxes/prices.

    2. Usability: OSX is a joy to use! I prefer it over XP myself. Where are the ads pushing OSX, showing how robust it is? how intuitive it is? how much better a visual experience it is? how much more secure it is?

    3. Price: If you want volume, the price is going to have to come down a notch. G4 updates should be short-term, only for the lowest end of Apple products. All new products should be G5 proc’d with the higher end machines getting the higher specs.

    >>> Update the Powerbook line

    Portability is huge! Notebook sales have grown dramatically. Yet, Apple is still pushing old technology at a time when competitors have been out the door with blazingly fast units costing hundreds less than a comparable Powerbook.

    The PB G5 is central to Apple’s success! It should be Apple’s baby right now! But… where is it?

  7. To Mac and PC Guy:

    Perhaps there are Wintel boxes that run some apps faster than a G5. I , personnaly, am a G5 dual 2 owner. This thing is fast. I love it.

    And the one thing I know Windows cannot match, is that it runs OSX. : )

  8. I’m starting to get a tad sick of this.

    “Portability is huge! Notebook sales have grown dramatically. […] The PB G5 is central to Apple’s success! It should be Apple’s baby right now! But… where is it?”

    Reality: The G5 chip eats too much power and runs too hot. I’d rather have a PowerBook G5 that gets 4 hours on a battery charge and won’t fry my lap and does not weigh 15 pounds with all the cooling that has to go into it. If that means it has a fast G4 instead of a wicked-fast G5, so be it.

    I’d rather Apple release a PowerBook which weighs about what it weighs now–or less–and has the same battery life–or longer. Making a 15 pound PowerBook G5 that gets one hour on a charge will not sell, no matter how much faster it is.

  9. Peter, I thing we had weeks ago that the G5 for PB is there already in test: IBM has it cooler and less energy hungry than a comparable speed G4.

    But it is still a lab testing chip, not ready for mass production. Also Apple reprs said the G5 technology for PB is there but needs more R&D on IBM labs.
    Was said was a year away.

    These news sparked rumors on incoming PB G5 on rumors sites.

  10. BTW, with these Apple figures who will be the first analyst to dismiss all by saying “nevertheless Apple market share is declining and the company is not going to make it”

    I vote for Thurrot

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