iPod mini a smash success; Apple moves worldwide availability to July

Apple today announced that it is moving the worldwide availability of iPod mini to July due to the much stronger than expected demand in the U.S. far exceeding the total planned supply through the end of June. Apple expects to ramp up its manufacturing of the iPod mini to meet worldwide demand in the July quarter.

“The iPod mini is a huge hit with customers in the U.S. and we’re sure it will be the same worldwide once we can ramp up our supply in the July quarter,” said Tim Cook, Apple’s executive vice president of Worldwide Sales and Operations in the press release. “The iPod mini adds further momentum to the iPod, which is already the leading digital music player in the world.”

The iPod mini is the world’s smallest portable music player to hold up to 1,000 CD-quality songs, and is encased in an ultra-portable, lightweight anodized aluminum body, available in five colors-silver, gold, pink, blue and green. iPod mini features the Click Wheel for effortless one-handed operation, along with the same award-winning user interface as the rest of the iPod family, and works effortlessly with Apple’s iTunes, the world’s number one digital music service.

More information about Apple’s iPod mini here.

MacDailyNews Take: So much for US$249 being “too much money” for the iPod mini.


  1. So the US have snapped up all the iPod mini players that Apple expected to last a lot longer. Great. Well done Apple. But why must the rest of the world be forced to wait until the US gets some more (the units that were planned for the rest of the world supposedly)? Surely we should get some over here in the UK to buy and keep the worldwide momentum going instead of the ‘them and us’ attitude being displayed by a worldwide outfit like Apple.

    Come on Apple, you know what the right thing to do is.

  2. guess what dave, she wouldn’t have gotten her hands on one anyway.. which might have also pissed her off.. that’s the whole point..

    It’s a small price to pay, for an item which has been a resounding success.. I’m sure she doesn’t mind the feeling that it was 250 well spent

    Oh.. and yes it is North America centric… seems logical to start in the US.. where all the big press is!

  3. “MacDailyNews Take: So much for US$249 being “too much money” for the iPod mini”

    I dont know how you reach that conclusion MDN (or should we call you Apple Marketing Department?) – it is far too early to be proclaiming a winner in this market. Apple seems to enjoy pulling the “sold out” trick on the market to create a buzz.

  4. The only press in the US is the US press. Over here in Europe we have our own thank you very much. If Apple is ever to reverse its declining global market share then taking the rest of the world seriously and not as second class citizens of the digital comunity would be a good place to start.

  5. I do wonder whether the huge uptake of the larger iPod models in the rest of the world is also allowing this decision to be taken. Everybody seems to either have one or is buying one, even the students @ UCL are spending their student loans on them. Of course, they are also buying the $499 G3 iBooks that are being offloaded by Tottenham Court Road retailers, so perhaps they are felling a little more flush thatn they expected.

  6. After all Apple is an American company. How many products out of Europe take forever to make it to the North American market? Plenty. We haven’t seen the SMART cars here yet for example. Apple didn’t “mess up big time”. Remember people there is only one company making the iPod mini for Apple in Taiwan. They are obviously not set up to manufacture the quantities needed. As far as Apple “pulling the sold out trick” has any of the competitors in the marketplace with 1.5 GB drives trumpeted large sales? No they haven’t because they aren’t selling that well compared to the mini. Have we ever heard from Dell on the “enormous” successful of their player? No, because it isn’t selling that well. They have plenty in stock because of that.

  7. pkradd: sounds like Apple messed up with their choice of manufacturer, obviously not set up to manufacture what is needed. Which is no excuse as modern mass production is so advanced that such issues should not arise. By shipping an item 7 months after its anouncement sounds like a amateur company that has bit off more than it can chew. Apple mayi like to run the now very tiring “sold out” buzz marketing slogan – but we all know they dropped the ball, again.

  8. If they had priced it at $199 they’d have had a real success on their hands! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Seriously – they are shifting so quick that I’m not surprised. The iPod was like this in the UK before Christmas. Any company has to ramp up production otherwise you have to make a million of them before you launch. That would be really stupid if the product then tanks.

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