“The Wall Street Journal reports that Apple Computer’s iTunes Music Store will fall short of its original target of selling 100 million songs by the end of April. Apple has sold 50 million songs since last April, and CEO Steve Jobs said in an interview on Monday that the company may sell 70 million to 75 million by the end of April 2004. The songs sold so far do not include those claimed as part of a promotion with Pepsi, which teamed up with Apple last months to give away 100 million free songs. Apple makes its profits more from sales of its iPod music players than from the songs themselves, so missing the 100 million target is unlikely to hurt the company’s profits, the paper said,” ElectricNews.net reports.
Full article here.
MacDailyNews Take: While it may be unfashionable lately, we’ll continue to wait until April 28, 2004 to report on the actual first year tally. Unfortunately, it seems Apple is now in danger of taking a wildly successful 70-75 million (if Jobs’ projections hold) first year sales total and making it look like a failure due to Jobs’ artificial “100 million goal.” Note to Steve: don’t set goals in public if you aren’t damn sure that you can hit them. You’ll just give your foes ammunition otherwise; even if the ammo you’re providing are duds, they can still wound. As for reports yesterday that stated “Apple missed their goal,” you cannot miss a goal if the deadline has not yet arrived. Expect to see plenty of similar reports today and in the coming weeks – all written by time-travelers, we’re sure. Of course, if Apple does miss their goal on April 28th, we will report it dutifully.
iTunes and/or Apple Computer fans: if you want an album or two (or ten), now’s the time to go buy it via Apple’s iTunes Music Store. We call it the “Steve Jobs ‘Foot in Mouth’ Prevention Promotion.”
Related MacDailyNews article:
CNET incorrectly reports Apple missed iTunes 100 million song goal – March 15, 2004