Short and sweet:
“The [NBA] Celtics won six straight after the team’s owners gave each player an iPod engraved with his name and number,”
Full article here.
MacDailyNews Take: Obviously, these players could afford to buy the iPods themselves, but maybe they were so happy that management knew enough to spare them from Dell Digital Junkboxes that they went out and raised their games to a new level? And, of course, the iPods are solely responsible for the Celt’s recent success.