“The recording industry continues to move toward digital distribution. Yet the Internet has also given unheard musicians a platform for getting noticed, while technology has made home recording affordable,” Rick Munarriz writes for The Motley Fool. “If change is in the air, why is the indie movement left gasping for it?”
“Digital distribution has become a tantalizing notion now that companies like Apple and to a lesser extent Roxio are showing the major labels that it can work,” Munarriz writes. “As the uncola to commercial pop swill, this should be the golden age of garage bands. Instead, it has been as stifling as carbon monoxide. Home-recording software like Apple’s new iLife ’04 has made quality digital recording affordable and accessible. Satellite radio upstarts Sirius and XM have broadened the radio dial, including stations playing unsigned artists around the clock. The Internet should be arming clever marketers with ways to drape cyberspace with lawn chairs to enforce their grassroots efforts.”
“The entire pre-recorded music industry can afford to get leaner because the CD is dead… The savings in an inventory-free digitally distributed future are huge, and third-party outlets for distribution like Apple’s iTunes store are more motivated in making it work than the layered labels themselves ever were,” Munarriz writes. “Which may make it surprising to note that Apple never made a play for Vivendi’s MP3.com site and has not taken an active role in recruiting unsigned artists.”
Full article here.