“Apple has a smash hit on its hands with the new iPod mini digital music player. The little cousin of the full-size iPod is virtually sold out after less than two weeks in stores, with nearly 100,000 snapped up,” Jefferson Graham writes for USA Today.
[MacDailyNews: the fact is that Apple reported over 100,000 pre-order of the iPod mini – before iteven shipped – so sales by now are far in excess of the 100K number.]
“‘I’ve never seen a product line sell like this,’ says Jack Wahrman, senior merchandising manager at New York’s J&R Music World. ‘The iPod is a phenomenon.’ It’s not a component shortage that’s causing the backlog,” Graham writes. “‘We’re making and shipping them as fast as we can,’ Greg Joswiak, Apple marketing vice president says. He says teens are taking to the cool colors. And the mini is appealing to athletic fans, who like exercising with an ultralight device.”
Graham writes, “It took Apple six weeks to sell 120,000 of the original iPod when it came out in 2001. Apple has now sold over 2 million and has a 70.4% share of digital music player revenue, according to market trackers NPD Group.”
Full article here.