BusinessWeek: ‘something good is happening for Apple in education market’

“…In the last quarter of 2003… Apple’s overall education market share rose by 2.7%, according to numbers from tech tracker IDC cited by Apple executives at a Mar. 1 analyst briefing,” Alex Salkever reports for BusinessWeek. “Better still, Apple’s share of the K-12 laptop market climbed by 2%, to 20.2%, in the last calendar quarter of 2003. That’s important because laptop sales in the education market will surpass desktops in three years, according to IDC. Clearly, Apple is gaining share in a fast-growing market.”

Salkever reports, “While sales figures are good, in education test scores are paramount. And Apple has something to crow about there. The Henrico County initiative, one of the two largest one-to-one computing deals on Apple’s list, recently reported significant improvements in test scores for students participating in the program, which gives laptops to students in grades 6 through 12. Henrico also reported a significant decrease in high school dropout rates. Apple executives cite similar results in a statewide computing initiative in Maine, their other one-to-one poster child.”

Salkever reports, “On the college front, Apple looks even better. It posted record higher-education sales in the all-important fourth-quarter period of 2003, which covered the three months previous to Sept. 27. That’s when college kids heading back to school pony up for PowerBooks, and university departments outfit their labs and offices.”

“In higher ed, the lure of the iPod could prove a strong impetus for sales growth should Apple offer an attractive bundle that links a Mac purchase to a cut-rate deal on the popular digital music players. Apple execs are noticeably bullish on this front: Academic geeks are expected to snap up G5 PowerMacs, and the competitively priced iBook line continues to sell well on campus,” Salkever reports. “…something good is happening for Apple in education. The proof is in the market share and test-score numbers.”

Full article here.


  1. Proof that Apple is turning the corner…

    And that the perception of Apple by the consumer is changing.

    All I’m asking for, and can ever realistically expect, is 7-8% of ‘marketshare’ (meaning sales per month or quarter).

    I don’t want to worry anymore that Apple is going away.


  2. David V-

    I am right there with you. I never believed that Apple was going away, atleast not in the fore thought, but I just recently recommended a Mac to a friend of mine just about 4 months ago – a long time PC user – and with that recommendation I felt confindent that the computer company I told him about was only going to grow, and that was a feeling that I hadn’t had since the Apple //e days! ( when I wanted my neighborhood friend to get one!)

  3. It good that non-mac sites are reporting good news about Apple, too bad my local school district is getting rid of almost all its macs (only good enough for the art room!!) . Apple always seems to suffer from bad infomation, that seems to always hangs around forever. Most of the reasons that the tech guy used to make the change from macs to windows was the same old tired mostly wrong news about apple. I only found out about the change in an article in the local paper. The article made it sound like he proposed to make the change to the school board, but he had started to make the change last fall. It seemed like one board member was against the change, but it had already started so looks like this guy was going to change to Windows no matter what the board said.

  4. rich b, the worst is that when you ask these IT why they want to drop the Mac what you hear are complains about Mac OS at the time it was vs 7~8 .
    They are amazingly ignorant about all OS X is today. Unfortunately people who could challenge them – School Board – lack even more so of any knowledge about anything computers.

    Anyway, apart this sad note of yours, Apple is really coming back in force and the numbers reported just confirm what many have witnessed in their own institutions since a year already, namely that Macs – Powerbooks in particular – are popping out like mushrooms everywhere. I am not at all surprised of such a raise and I actually see a growing trend. Most I hear is: “Definitely next laptop I’ll get is a Powerbook”, notably so among dual OS users (having Linux & Windows on the same platform).

    G5 are also picking up as well as XServe now that it sports a G5 instead of the G4 of previous versions.

  5. my brother has a ibook at the college he goes to, the first white one from about late 2001 or so. Back then people would come up to him to look at his computer since it stood out so much, and tell him he was nuts to have a Mac. Fast foreward to today,,, he told me the other day, that a ton of students now have ibooks on that campus, so word is getting out how great they are. I didnt mean to rain on the parade, it just burns me up that formally very pro-mac school district give up on Macs when things are starting to get much better for Apple and macs in general.

  6. I cannot wait to hear similar news about Macs in the enterprise/corporate space. Once Apple permeates that market again, then the consumer market will pick up steam. A lot of people I know do not use Macs at home because they do not use Macs at work.

  7. I really don’t care about the market share. Apple sold more Macs last quarter than at any time in the last four years, and if they can get back to over 1 million units every quarter despite seasonal swings, ia lot of people will finally accept that the Mac is healthier than ever. It is fantastic to see so that Apple is no longer being referred to as a doomed company.

    As for the business market, I would really like Apple and Sun to work together on an Exchange replacement, something that would work on either Solaris or OSX Server, and offer clients for OSX, Windows and Linux. Sun would pick up Solaris sales at the expense of Microsoft, and Apple would get both more desktops into the Enterprise and sell a few more XServes to small biz. Sun wants to work with Apple, and Apple is now willing to work with HP, so why not Sun?

    Also just having this product available could scare Microsoft into releasing a proper MAPI Exchange Client for OSX, which would probably increase Office:Mac sales. Everybody wins.

  8. JadisOne,

    indeed and it is a pity. This is one of the most successful Micros**t accolytes FUD: that Macs do not transparently and seamlessly integrate a Wintel environment. When you ask details most of the times it boils down to “Ah, but I need to share email and MS Office files with my coworkers and then I would never be able to print my docs at work” and you go “D’ho!”.

    Kinda sad but cannot beat the certitudes that comes with ignorance.

  9. All I can say is this is a heartening piece of news, I read the whole article and it sure didn’t sound positive at first. But then Buisness Week has been hard on Apple over the last few years.

    I’m doing my part to get Mac’s recognized more and helping medical science cure many diseases as well.

    You can learn by reading this thread, disease doesn’t take a break or get bored, neither does a computer. All it takes is one willing to allow a easy GUI program to run and use your spare CPU cycles.

  10. Apple in a the Education or Business world. Never.

    The powerful tools for databases and the web are all based on Windows servers and ASP / .NET

    Apple’s Xserve can not run ASP and/or .NET and does not have a web based application solution to offer.

    Apple will never become a OS used in the “real IT world”


  11. I have seen a few people switch recently. One of the big motivating factors is the security issue. I tell people there are currently no viruses for the OS X and it floors them. Especially non-power users really hate having to worry about things like that.

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