“…In the last quarter of 2003… Apple’s overall education market share rose by 2.7%, according to numbers from tech tracker IDC cited by Apple executives at a Mar. 1 analyst briefing,” Alex Salkever reports for BusinessWeek. “Better still, Apple’s share of the K-12 laptop market climbed by 2%, to 20.2%, in the last calendar quarter of 2003. That’s important because laptop sales in the education market will surpass desktops in three years, according to IDC. Clearly, Apple is gaining share in a fast-growing market.”
Salkever reports, “While sales figures are good, in education test scores are paramount. And Apple has something to crow about there. The Henrico County initiative, one of the two largest one-to-one computing deals on Apple’s list, recently reported significant improvements in test scores for students participating in the program, which gives laptops to students in grades 6 through 12. Henrico also reported a significant decrease in high school dropout rates. Apple executives cite similar results in a statewide computing initiative in Maine, their other one-to-one poster child.”
Salkever reports, “On the college front, Apple looks even better. It posted record higher-education sales in the all-important fourth-quarter period of 2003, which covered the three months previous to Sept. 27. That’s when college kids heading back to school pony up for PowerBooks, and university departments outfit their labs and offices.”
“In higher ed, the lure of the iPod could prove a strong impetus for sales growth should Apple offer an attractive bundle that links a Mac purchase to a cut-rate deal on the popular digital music players. Apple execs are noticeably bullish on this front: Academic geeks are expected to snap up G5 PowerMacs, and the competitively priced iBook line continues to sell well on campus,” Salkever reports. “…something good is happening for Apple in education. The proof is in the market share and test-score numbers.”
Full article here.