“To celebrate the grand opening of Apple Computer’s new Union Square store in San Francisco, 200 shoppers will be given a dubious opportunity — spend $250 for the chance to win a new iPod mini,” Leander Kahney reports for Wired News.
[MacDailyNews Note: What’s “dubious” to Leander could easily be “fun” or “interesting” to others. To state the obvious: $250 is pocket change to some, while to others it represents a long period of savings; this particular “lucky bag” concept is for the former, not the latter. For the Grand Opening, before the curious, downtrodden, and besieged-by-the-“virus o’ the day” Wintellites begin to balance out the store’s traffic, we are, after all, talking Mac users here, not eMachines-buyers.]
“On Saturday morning, the first few hundred people through the door will have a chance to buy a $250 ‘lucky bag,’ which may or may not contain one of the company’s popular, just-released miniature music players,” Kahney reports. “Lucky bags are a shopping craze imported from Japan where, on New Year’s Day, many stores offer these bags full of surprise items, explained Ron Johnson, Apple’s senior vice president of retail, during a press tour of the store Thursday.”
Kahney reports, “He said Apple sold them during the recent grand opening of its Tokyo store, and the concept proved so popular the company decided to bring the idea to San Francisco. Priced at $250, nearly the same price as the iPod mini itself, the lucky bags contain seven or eight items worth a total of $600 to $1,000, Johnson said. ‘We’ve got a really popular product that sells for $249,’ he said, referring to the new music player, which went on sale last weekend. ‘So some of them might have a nice surprise.'”
Full article here.