“Apple Computer hit the cultural jackpot yesterday as its rainbow-hued iPod Mini – a portable jukebox barely larger than a business card – hit the streets with a roar. Hundreds of download-hungry music fans lined up at the company’s SoHo store to pick up the hot new gadget, and Apple said it had received 100,000 orders for the junior digital music player before its official 6 p.m. launch,” Heather Gilmore reports for The New York Post.
“The tiny but powerful audio tool – a mini version of Apple’s full-size iPod – had been touted for weeks, and many said they were not surprised by the company’s $25 million payday. ‘It’s off the charts,’ said iPod product manager Danika Cleary. ‘Folks can’t wait to get their hands on it.’ On Prince Street, Apple scruffs said they had received thousands of calls in the days preceding the launch, and late yesterday a platoon of nascent iPodders descended on the store,” Gilmore reports.
“‘There are certain things in life that are better small,’ said Manhattan model Kevin Lewis, 27, who stomped his feet in the late afternoon cold. ‘This is one of them. All my friends have the bigger one,’ he added. ‘I want the best one,'” Gilmore reports. “At an Upper West Side gym this week, half a dozen admiring carb-counters surrounded one woman who had an early copy of the scratch- and stain-resistant gadget.”
Gilmore reports, “Analysts said Apple.com, the company’s Web site, had a 24 percent increase in visits as frenzied fans checked out the new audio tool.”
Full article here.