IDC: Pepsi iTunes promo ‘Apple stands to benefit greatly and carry its momentum forward’

“IDC has released initial analysis pertaining to the US Apple/Pepsi link-up, in which lucky soft drink consumers are winning free tracks from iTunes Music Store,” Jonny Evans reports for Macworld UK. “The report

31 Comments

  1. Maybe instead of Pepsi bottes with winning caps being sent randomly throughout U.S.A. they are sent to areas were iTMS and/or iPod sales are slack.

    Any investigative reporters out there?

  2. Caps are all around here. They did a good job getting them in. Rochester, NY. I’ve got 8 winners now. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  3. I’ve gotten a few caps that didn’t work at first either because of the “B”, or “8” question. On a whim, I tried “S”, and Bingo! Yeah, baby! It seems like that with the font that they picked, and if it is placed near the bump in the middle of the cap, it can be a bitch to read.

    Try all possible options for a skewed character, no matter how crazy it sounds.

    Using the “tilt and peak” method of bottle selection, I’m 13 for 16!

    Good luck all!

  4. MoM,
    I doubt that. This is a Pepsi promotion, so it’s unlikely that it is designed to promote iTunes in certain regions. If you said it the other way (they were sent to areas where there were more Coke drinkers), I’d say it’s more likely.

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