“Apple Computer said on Tuesday it has received 100,000 orders for its iPod mini digital music player, which goes on sale on Friday at Apple’s retail outlets, its online store and through resellers. The maker of Macintosh computers also said that retailer Target this week will start selling $15 prepaid cards for Apple’s online music store alongside top-selling CDs and will set up featured display areas where consumers can play with iPods at its 1,200 stores in the United States,” Reuters reports. “The prepaid cards carry a code that users key in when they enter Apple’s online music store, iTunes.”
“The slender, smaller iPod mini — about the length and width of a business card, weighing 3.6 ounces and holding 1,000 songs — is Apple’s answer to cheaper but lower-capacity flash-memory-based digital music players,” Reuters reports. “‘iPod mini broadens the market for iPod by competing head-on with flash-based players,’ said Phil Schiller, head of worldwide product marketing for Cupertino, California-based Apple. ‘(The) iPod mini costs only about $50 more than a 256-MB flash-based player, yet it holds 16 times the music.'”
“‘What we’ve seen anecdotally is that the iPod mini has been very attractive to the youth market, for an athletic lifestyle, and women seem really to like the iPod mini as well,’ said Stan Ng, head of product marketing for iPod. ‘It’s been a great validation that iPod mini is expanding the market and iPod sales overall remain strong,'” Reuters reports.
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