“Google, the top Internet search engine which is expected by bankers to list its shares this year, gained a fillip on Tuesday as it was named Global Brand of the Year by consultants Interbrand for the second year running,” Trevor Datson reports for Reuters. “And while Apple Computer Inc. was once again pipped into second place in Interbrand’s Brandchannel ranking of high-impact brands, nostalgia-driven small car Mini zoomed up the list to third place from 11th.”
“It’s probably no coincidence that both Google and Apple — which topped the poll in 2001 and has occupied the number two slot since then — both appeal strongly to a tech-savvy segment that would figure strongly in any Internet poll,” Datson reports. “Perhaps more surprising is the strong showing by Mini, whose third place knocks U.S. soft drinks giant Coca-Cola — unquestionably the world’s most valuable brand — into fourth.”
Interbrand’s Top Ten brands: 1. Google, 2. Apple, 3. Mini, 4. Coca-Cola, 5. Samsung, 6. Ikea, 7. Nokia, 8. Nike, 9. Sony, 10. Starbucks .
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