“In the dog-eat-dog world of creating great Super Bowl spots, Anheuser-Busch has once again made the rest of the marketing giants roll over. For the record sixth consecutive year, the beer giant easily won USA TODAY’S exclusive Ad Meter consumer ranking of the top Super Bowl commercials with an ad featuring a painfully preppie dog walker. His pedigreed border collie is outperformed by a working stiff’s mutt that bites the yuppie’s crotch to get him to give up his Bud Light,” Bruce Horovitz reports for USA Today.
“In fact, ad watchers might have felt more as if they were viewing Animal Planet than the Super Bowl. Each of the top four ads featured animals. Pepsi clawed its way to the No. 2 slot with a spot featuring a bear that disguises itself as a grizzled bear hunter to pass a check for Pepsi at a convenience store,” Horovitz reports.
Pepsi’s iTunes ad showing kids prosecuted for unauthorized music downloads garnered a score of 5.90 to place near the bottom of the list (the top ad for Bud-Light scored 9.04).
See the full char of Super Bowl ad winners and losers here.
MacDailyNews Take: When we first saw the ad, we stated, “A fairly awful and pedestrian ad. An interesting idea muddled. Still, we think it will serve its purpose and get the word out.” Hopefully our last sentence will prove to be as correct as our first two. More info and link to see the ad here.