NY Times: iTunes commercial was ‘the standout’ among Pepsi’s ads

“Four commercials for the Pepsi-Cola soft drink sold by PepsiCo ranged from mildly amusing to hilarious. The standout was a cheeky spot, introducing a promotion co-sponsored by the iTunes division of Apple Computer, that smartly teased the recording industry for suing teenagers for illegal file sharing,” Stuart Elliott reports for The New York Times.

“Sixteen of the miscreants appeared in the commercial, identified with tongue-in-cheek labels like ‘Incriminated,’ ‘Accused’ and ‘Busted,’ as the soundtrack played ‘I Fought the Law (and the Law Won).’ The jest was topped at the end as these words appeared on screen: ‘Drink down Pepsi and download music at iTunes. Legally,'” Elliott reports.

Full article here.

MacDailyNews Take: Opinions are like you-know-whats, everybody’s go them. As long as it helps to spread AAC far and wide, that’s all that really matters here.

Related MacDailyNews articles:
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004


  1. Kuno: Pepsi could have done better, it was their ad.

    Regardless of whose ad it was, it lacked all the elements of an ad to remember. It was not funny, it did not tug at anyone’s emotion, and it was not bold.

    Whoever was the creative/art director in charge of coming up with the concept was probably a little too old to still be in touch with the younger audience.

    But like everyone else, it is just my opinion.

  2. Kuno probably knows that it was Pepsi’s ad. My guess is Kuno was saying Apple would have done a much better job than Pepsi, but don’t know if I agree. Jeff Goldblum anyone?

    “iPod and Pepsi, easy as one two three….. Oh wait, there is no three”

  3. I admit it, I was wrong!
    When I said the Pepsi/ITMS commercial would go over like a ton of bricks because it glorified music thieves, I forgot it was made by Pepsi. If the ad was made by Apple, the computer “analysts” would be lining up around the block to denounce Apple for their moral misstep.
    Oh, it was made by Pepsi? That’s cool.

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