“Four commercials for the Pepsi-Cola soft drink sold by PepsiCo ranged from mildly amusing to hilarious. The standout was a cheeky spot, introducing a promotion co-sponsored by the iTunes division of Apple Computer, that smartly teased the recording industry for suing teenagers for illegal file sharing,” Stuart Elliott reports for The New York Times.
“Sixteen of the miscreants appeared in the commercial, identified with tongue-in-cheek labels like ‘Incriminated,’ ‘Accused’ and ‘Busted,’ as the soundtrack played ‘I Fought the Law (and the Law Won).’ The jest was topped at the end as these words appeared on screen: ‘Drink down Pepsi and download music at iTunes. Legally,'” Elliott reports.
Full article here.
MacDailyNews Take: Opinions are like you-know-whats, everybody’s go them. As long as it helps to spread AAC far and wide, that’s all that really matters here.
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Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004