“The Mac also was — and continues to be — a wonder of modern design, a machine that invited, rather than intimidated, its users. Apple co-founder Steve Jobs dubbed the Mac the computer ‘for the rest of us,’ and it quickly became the PC of choice for graphic designers and educators,” Wendy Tanaka writes for Knight Ridder Newspapers. “And users quickly became passionate about it.”
“Yet the Mac never won over the business world, and Apple’s refusal for many years to license its operating-system software to other computer manufacturers limited its reach. Rival Microsoft Corp., meanwhile, was putting its MS-DOS system, and eventually its Mac-like Windows system, into PCs made not just by IBM, but also by Compaq and many other makers of IBM ‘clones,'” Tanaka writes. “So Apple’s market share reached into double digits in the mid-1980s, but shrank into the lower single digits as Microsoft improved its Windows operating system in the 1990s.”
Tanaka writes, “Apple ‘had the best technology. They just thought that would turn in their favor, eventually,’ said Rod Bare of Morningstar, the Chicago-based mutual fund research company.
Full article here.
MacDailyNews Take: Perhaps it will still eventually turn in their favor? We weren’t aware there was a time limit.