CBS invites you to vote for “The Super Bowl’s Greatest Commerials” – Apple’s “1984” in the running

Join host Jim Nantz and the rest of the “NFL Today” team, Boomer Esiason, Dan Marino and Deion Sanders, as well as other celebrities, for this special that takes a look back at the greatest Super Bowl commercials of all time. Since 1967, there have been 37 Super Bowls, containing approximately 60 commercials in each, which works out to more than 2,200 Super Bowl commercials in all! We’ve narrowed the field down to ten. Vote now for your favorite!

Apple Computer’s “1984” is among the contenders. You know what to do here.

46 Comments

  1. Well, yeah, you have to vote for the Apple one, obviously.

    The sad part, to me, is their top 10 list. The Levis commercial was from last year. The Tobasco, Budweiser, and Mountain Dew commercials are pretty recent, too (either last year or the year before). I didn’t recognize the Pepsi commercial, but it looks pretty recent, too. And the McDonalds commercial is late-90s, at least (I always liked that one). So 6 of the top 10 are less than 10 years old? Please…

    By the way, you need to install RealPlayer. No, I didn’t–I’m just going off the pictures…

  2. I love it. Apple is one of the commercials in the running, but I can’t even view any of the ads with the 45,000 different browsers I have installed on my computer. Reminds me of surfing through MSNBC.com nowadays.

  3. No problem watching them here on my $400 wintel box.

    The ironic thing is that, had anything in the Apple commercial come true, you guys would be playing the clips with ease. That you are not says it all.

  4. The plethora of plug-ins on my decked-out $3000 Toshiba WinXP laptop can’t play the clips in IE or Firebird. A 12″ iBook in my house was able to play it with no problem.

    Weird.

  5. Joe Mc:

    Nice display of ignorance, Joe!

    The actual problem, for me, is that there is missing component in the version of RealOne provided by Real.

    So, the problem is that the content provider – rather than using a standards-based encoder and playback mechanism, like MPEG-4 wrapped in a QuickTime wrapper – decided to use a proprietary technology that fails to treat all platforms equally. Rather like your beloved Microsoft in fact.

    BTW, $400 – I had no idea you had that much class.

  6. >> BTW, $400 – I had no idea you had that much class.

    Oh goodness. You think he should spend more on a computer? You think less of him because me spent far less than you did, despite the fact that the computer works for him? Heavens, that sounds exclusionary and elitist.

  7. Can anyone tell me why almost all the news sites opt to use the absolute worst excuse for a media player ever invented. I have Real Player installed but use it only when I absolutly have to. With the better choices available it makes absolutly no sense to use that garbage. Is somebody shelling out paybacks or what?

  8. The Mean Joe Greene commercial did, in fact, get shown before the Super Bowl and so, technically, as I have heard it said on TV in some previous shows, it is not a Super Bowl commercial and should not be in this list even though it is a neat commercial.

  9. After CBS refused to run the MoveOn.ORG spot, I am boycotting everything CBS from this day forward and I urge all REAL patriots to do the same!

    Last time I checked, we had something called Free Speech in this country and Nazi network owners were not supposed to be able to dictate the worthiness of a commercial message based on their own warped/evil political ideologies.

  10. poboy:

    No, I’m just surprised that Joe – who bought up the cost of his system first, but is obviously a man who knows the cost of things but not their value – spent as much as $400.

    But then, let’s face it, the system he’s running has been dependant for innovation on effectively stealing the R&D of another company for some 16 years. Which is probably the thing that burns me about his smug $400 comment in the first place.

    Plug and Play: On a Mac first – NuBus!
    An easy-to-configure memory system for more than 640K: On a Mac before Windows, with EMS, XMS and all of that crap.
    Reliable colour repro: On a Mac
    Reliable plug-and-play networking: On a Mac

    Need I go on!!

    So when Joe Mc and and any of his fellow travellers make pig ignorant remarks, maybe they should remember that – were it not for the Mac and its creators – they would probably have been using Wordstar and Lotus 1-2-3, remembering arcane keystroke combinations, transferring their files using a 5.25″ floppy drive, and remembering strange things like IRQ numbers and memory addresses for any hardware they wanted to add until around 1998.

    I believe in paying a price for a computer that accurately reflects the quality of the overall engineering effort – so maybe $400 for Windows is about right.

  11. Oh goodness. You think he should spend more on a computer? You think less of him because me spent far less than you did, despite the fact that the computer works for him? Heavens, that sounds exclusionary and elitist.

    McConnel is a moronic Wintel troll that spends more time trolling this forum than most actual Mac users spend reading it. (No Life)

    He brags about how cheap his PC is every chance he gets as if this claim is supposed to impress anyone. I guess for what you do on your computer Joe, $400.00 sounds about right. ;o) If I was you, (shuddering at the thought) I don’t think I would be willing to spend more than that on a trolling outfit either. ;o)

    You keep forgetting that most of us here earn our money on our Macs. A LOT OF MONEY!!! To you, probably too much to believe, so I will spare you by not divulging how much I cleared in 2003. ;o)

    Suffice it to say… I spent more on Champagne at New Years Eve than you paid for your computer. ;o)

  12. poboy:

    And whilst I’m on my soapbox, the same attitude that burns me about Joe Mc also burns me about the type of ****head who whinges about “the iPod’s dirty little secret”, when the same problem exists with any battery-driven device, including my nine-month old Moto T720 phone which – because I use it to exhaustion every day – is already showing signs of memory effect.

    Joe and the two idiot brothers are the type who spend $400, expect that expenditure to be the limit of their expenditure for the lifecycle of the item, and then go whinging to shyster lawyers when things don’t go to plan.

    One of former project customers made an investment in around 1000 Compaq (now HP) Evo D500s when they first came out: Inexpensive, yes; but I can’t remember the last time a Macintosh threw one of my engineers clean across a room just because he was stupid enough to turn the thing on.

    And whilst I’m asking: if Joe’s system cost him $400, what OS is he running?? And is that included in the cost??

  13. What?! Where are all the bizarro dot.com commercials from a few years back?

    RV — As much as I agree with the sentiments of MoveOn.org’s commercial, CBS has no obligation as a for-profit member of the private sector to air everything people are willing to pay for. Should we boycott them because they do not give airtime for every single letter that 60 Minutes receives each week? Their decision in this case may be lame, but if they think it’s going to adversely affect their bottom line they not only have the right to not air the ad, but they have a responsibility to their stockholders to take exactly this action.

    … and if they ARE basing their decision on their own “warped/evil political ideologies”, then requiring them (as a private entity, not a government-based entity) to publish views they do not ascribe to is a violation of their own rights. Maybe you should be forced to stand up in a public place several times a day and, for 30 seconds, proclaim with complete sincerity just how right the current administration is in pursuing its policies. What’s good for the goose….

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.