The Pepsi-Cola Company has purchased a total of three minutes in Super Bowl XXXVIII. Pepsi is set to air Sierra Mist and Pepsi-focused spots along with one spot for the Pepsi / Apple iTunes Music Store 100 million free songs promotion.
Pepsi has one :60 spot scheduled in the first quarter of the game, a total of 1:20 in the second quarter, and one :30 spot in the 3rd quarter. Advertising Age reports that Pepsi’s agency, BBDO Worldwide, New York is still shooting some or all of the spots.
We are speculating that the :60 spot in the first quarter of the game is likely to be the Apple iTunes promotion, due to the high-profile nature of the promotion, but in reality, the spot could show up anywhere within the 1st quarter to the 3rd quarter of the game. If not shown in the first quarter, the next best bet would be a :30 or a :60 spot somewhere in the second quarter as Pepsi must surely want this ad to be seen by the largest possible number of people.
We’ll keep trying to pin down the exact quarter in which the commerical will be shown. Anyone with “inside information” on the Super Bowl ad scheduling can contact email@example.com.