“Apple exceeded average market growth in Europe last year, according to market analysts IDC. Europe’s PC market grew 19.7 per cent year-on-year during 2003’s final quarter with business driven by ever-increasing notebook demand and the emergence of the long-awaited corporate refresh cycle that has been absent for four years, analysts firm IDC revealed,” Jonny Evans reports for Macworld UK.
“Apple exceeded the curve, shipping over 51,000 Macs in the last three months of 2003 in the UK; a 25 per cent growth in sales year-on-year, IDC told Macworld. IDC figures show that 4.5 million notebooks shipped in EMEA (Europe, the Middle East and Africa) in the quarter
51,000 down, 59,949,000 to go.
Advertisement. More TV time!
I wish Apple would do more advertising showing PC users all the things they can do so simply on an Apple with included software that even if they are able to do them on a PC will be very complicated to do and often involve purchasing more software to be able to do so. A quick demo so to speak that showed things like:
1. downloading digital photos to iPhoto and editing them
2. downloading content from a digital movie camera and editing it
3. purchasing songs with ITMS and putting them on an ipod
4. Pop up blocking and spam filtering
5. Expose’
The digital photo element is key I think. This is an incredible growth area in the PC industry and many potential first time digital camera purchasers are frightened off because they don’t think they will be able to understand the complicated process. I set my mother up on an eMac and showed her how just hooking up the camera autolaunches iPhoto and there is just one button to push to download the pics and she is now fully confident she can perform this operation
” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> (She is 77 years old by the way)
Apple commericals are great and artistic but I think even just a few “nuts and bolts” examples would sway a lot of customers to the Mac platform.