Coke music site bombs bigtime; launch plagued by ‘technical problems’

“A music download site launched by Coca-Cola was shut down for much of its first two days due to problems. The My Coke Music site is called ‘the first consumer branded, legitimate downloadable music site,’ but was offline much of Monday and Tuesday,” BBC News reports. “Coke is hoping to cash in on the recent growth in online music services, which have been spearheaded by [Apple’s] iTunes.”

“The website said it was being ‘uploaded with the latest music’ and told users to return at 1600 GMT. A Coca-Cola spokeswoman told the Guardian news paper: ‘We have been experiencing some minor technical problems. People who have entered their details will be emailed a link to the site as soon as it goes live,’ she said,” BBC News reports.

Full article here.

MacDailyNews Take: Upfront, you should know that MDN officially and without remuneration endorses Diet Coke (we have learned to enjoy the taste of Aspartame mixed perfectly with Caffeine), but will switch to Diet Pepsi (yuck) for the duration of Apple’s iTunes Giveaway. As for Coke’s “minor technical problems” which resulted in the site not being active and open for business, we’d like to know their definition of “major techinal problems.” Not a good launch.


  1. I just tried their site. . . A big red screen with a headphone-wearing computer that informs you, “click here to enter.” I do, and a flash animation window pops up. You can watch or skip intro. When the lousy music and stupid animation stop, you can “click here to enter.” Do that, or skip intro, and you’re taken back to the big red screen again. It’s an endless cycle. Coke, you sure gave me a smile.

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