“A report in today’s Financial Times examines the potential for Apple’s iPod and iTunes to become the dominant platform in the music market,” Macworld UK reports.
“It states that: ‘To shareholders of Apple Computer the iPod is more than a miniature music player. It is, potentially, a platform.’ And, as a platform, the iPod could be set to become one of ‘the de facto standards around which whole markets are built,'” Macworld UK reports. “But to establish the iPod as the leading platform for digital music, Apple must not make the mistakes it made in the past. According to the FT, by keeping its software to itself while Microsoft was establishing its operating systems, and working hard to win-over software developers, Apple missed out on being a bigger player in the PC market.”
“The report concludes that Apple must license its technology if it is to become the dominant platform. According to [ichael Cusumano, a professor of management at MIT]: ‘If Steve Jobs was serious about establishing the platform for digital music he would be licensing the technology. You have to wonder whether they really understand platform dynamics,'” Macworld UK reports.
Full article here.