A new survey by strategic consulting and research firm Cheskin and Fitch:Worldwide, an international brand and design firm has been released. The study surveyed over 500 senior business executives across the U.S. in a wide range of industry sectors, asking them in-depth questions on their companies’ innovation practices, including specific approaches, level of authority and leadership, spending trends, success metrics and the influence of major industry trends. The study’s top findings include:
“Microsoft was cited most frequently as one of today’s most innovative companies (137 mentions) in unaided open-ended responses, followed by Dell (47 mentions), Apple (40 mentions). The only non-tech companies to make it on the Top 10 List are Wal-Mart (38 mentions) and Daimler Chrysler (21 mentions).”
More information here.