Watch out Apple: Dell to debut new ‘Dell DJ’ iPod-like player, new Dell Music Store

The Dell Digital Jukebox (DJ) is an MP3 player that will try to challenge Apple’s market leading iPod. The Dell Music Store is the other half of Dell’s new music thrust, designed to compete with Apple Computer’s forthcoming iTunes for Windows music downloading service. The Dell Music Store reportedly doesn’t work with Macs, it’ll be Windows-only, but it will work with PCs and music players other than Dell’s. The Dell DJ and Dell Music Store are expected to debut in late October.

Dell is providing few details about either offering according to USA Today. “The music store ‘will cover most major labels and artists,’ says chief marketing officer Mike George. It will work with Microsoft’s Windows


  1. Apple has long proven that being the best and selling the most do not neccisarily go hand in hand.

    They have momentum and quality on their side, but Dell has a good name among the masses (I can’t explain why). They do a great job at marketing.

    Apple has the advantage, but in the mid 80’s you would have said the same about the Mac. Let’s hope they have learned how to leverage an advantage before they lose it.

  2. I suspect the DJ will sell for $199.00 As far as the music store, so what? iTMS for Windows is coming to the U.S. next month by all acounts. International will take time. Have you noticed that neither or Dell, or Microsoft have mentioned that arena? The reason is the difficulty in arranging licenses and download services. Each EEU country has a different set of label affiliations, taxes on recorded product, etc. Anyway, SJ was quoted last week as saying iTMS is not a big money-making deal for Apple. It’s benefit so far has been in selling iPods. By the way, the DJ is probably much larger then an iPod as Dell’s PDAs are larger then the competition.

  3. As ugly as that thing is… Dell will not hold a candle to the iPod with its knockoff!

    I welcome the challenge. Apple will release iTunes to the Windoze market WAY before Dell delivers on its pipe dream!

  4. I must disagree with most of you (what else is new). Steve has said over and over that Apple’s focus is not on quantity, but quality. They make Porches not Fords.

    If Apple can’t produce a better product they won’t do it at all, and they sure are NOT going to rush into something half-assed just to be first. They have a reputation of producing high quality and innovative products and services, and they will not sacrifice it in a lame race with Dell.

    I see no reason not to expect Dell’s offerings to be like all previous Wintel fiascos and be difficult to use, have a confusing array of licensing agreements, unreliable, and poor customer service.

    Even if iTMS for Windows comes in 2nd in the footrace, there is no doubt that people will see Apple’s version and think “Cool! Why didn’t Dell think of that?”

  5. Dell will probably be number one in the portable hard drive player market by spring ’04 at the latest. Sorry, Apple, just like every other company, you won’t be able to compete on price.

  6. Dell will not hold a candle to the iPod with its own knockoff!

    I welcome the challenge. Apple will release iTunes/iTMS to the Windoze market WAY before Dell delivers on its pipe dream!

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