Apple needs to dispel some myths before Mac market share will boom

Apple’s Power Mac G5 is “a true speed demon,” a very powerful personal computer, writes James Maguire for NewsFactor Network. But, Maguire writes, Apple needs to dispel three myths in order to reach beyond their core audience and increase market share with their new G5 machines.

Myth #1: “Apple does not have a sufficiently large library of software.”
Myth #2: Macs “are not price competitive” with Windows PCs.
Myth #3: “Macintosh users must deal with a blizzard of proprietary technology.”

All three are outdated myths that persist in the general public’s eyes. And it’s going to take a lot of education from Apple to dispel these myths and generate higher market share.

Full article here.

MacDailyNews Take: Why Apple doesn’t blow these myths away with simple TV ads (and instead delivers one of its worst TV ads in memory with the pedestrian Power Mac G5 ad that they’re currently running) is beyond us. And we meet people routinely who believe one, two, or all of these falsehoods and discount the Mac option because of them. Why can’t Apple marketing fix this problem? We already know that a Power Mac G5 can blast a guy through his house and into a tree. Now take some of that money and run some ads that mean something.

49 Comments

  1. MDN: wholeheartedly agreed.

    Worst: they believe in:
    Mac not being compatible
    Does not run Office
    cannot exchange email with PC users (honest to God: heard that!: “But I have lots of friend with PC, how could I send them email?)

    cannot chat online with PC users
    does not do TCP/IP
    cannot share printers with PCs
    etc

    Problem is Micros**t profit from people total wrong knowledge and ignorance of basic computer stuff.
    The more idiotic a person is the faster s/he will buy a Wintel PC: “I want to chat online with my friends!”

  2. Here’s a great commercial Apple should run in regards to the software issue:

    Have a guy and his wife in a store. He is grabbing one software title at a time, naming it as he tosses it into the cart while his wife crosses it off of a list…

    Man- “Office”
    Wife- “Check”

    Man- “Photoshop”
    Wife- “Check”

    Man- “Warcraft 3”
    Wife- “Check”

    Then, lastly, they go to the computer department of the store and grab a Mac. The tagline could be something to the effect of “All of the software, none of the excuses”

  3. gertrude: maybe she was trying to understand how Macs could not get a virus. If she knows Windows a bit she knows the only way is to be off the net. Hence, Macs must be unable to get on the internet: only plausible way not to get infected in a Windows world.

  4. At least here in Europe the “general public” is not aware there is something called a mac. A “computer” is synonymous with a wintendo pc period. There’s your problem right there.

  5. “my sister asked me if you can get on the internet with a mac.”

    No offense to your sister, I’m sure she’s a very bright person. This just illustrates the total ignorace out there about Macs. How can Apple overcome this without TELLING people the basics of what a Mac can do – I agree the Power Mac G5 TV commerical is worthless and a waste of time and money and effort. FOCUS, Apple!

  6. Friend of mine was allot more interested in macs, when he knew it was a unix, and there is a terminal. But then, most of my friends are unix heads ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> There is some awareness in the “unix environment” that it’s a real, not dumbed down, pretty standard unix, but not enough imo.

  7. Remember the 1984 superbowl commercial Apple ran once…

    Jobs and the powers that be wanted to pull the commercial because they thought it was awful, but they couldn’t because they already paid MegaBuck for the time slot.

    Apple execs and Jobs have NO CLUE of what good marketing is.

    The G5 commercial proves it.

  8. Think about it! The staff at Apple can’t be so brilliant and innovative in all areas of hardware, software, OS, and peripherals and be so ignorant in terms of marketing. Apple doesn’t have a “complete system” yet to directly go head-to-head with Microsoft. Office is an example. Apple is withholding their replacement to the virus-prone Office; something much simpler to use, but offering pro publishing functions with typical Mac usability and interface.

    But that will not be the MS death-blow. All at the same moment, Apple will introduce a whole new concept in GLOBAL networking, computing, and telecommunications. Very fast. Very cheap. For example, HDTV video-on-demand will be just one spoke in the communications hub. Only on a Mac! After 5 years, Apple will open source it to any other computer and telecommunication company.

    Only then will Apple do a full-blown assault on Microsoft, not using a volley of old cruise missile-like ads back and forth, but a single devastating nuclear explosion wiping MS off the map.

    It may not be today, but with Microsoft’s self-induced weakening, Apple is pushing its release date much sooner than initially planned (a few comm spokes may be missing). …and when it happens, each one of you, even the most die-hard Mac fan, will be completely jaw-dropping stunned! It will be a technology and media explosion like no company has ever produced. Within 14 days, MS stock will lose 90% of its value and in 5 years it will be a weak manufacturer of cheap game machines.

    All of the subtle signs are appearing. Just listen. Its coming!

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