Apple’s Power Mac G5 is “a true speed demon,” a very powerful personal computer, writes James Maguire for NewsFactor Network. But, Maguire writes, Apple needs to dispel three myths in order to reach beyond their core audience and increase market share with their new G5 machines.
Myth #1: “Apple does not have a sufficiently large library of software.”
Myth #2: Macs “are not price competitive” with Windows PCs.
Myth #3: “Macintosh users must deal with a blizzard of proprietary technology.”
All three are outdated myths that persist in the general public’s eyes. And it’s going to take a lot of education from Apple to dispel these myths and generate higher market share.
Full article here.
MacDailyNews Take: Why Apple doesn’t blow these myths away with simple TV ads (and instead delivers one of its worst TV ads in memory with the pedestrian Power Mac G5 ad that they’re currently running) is beyond us. And we meet people routinely who believe one, two, or all of these falsehoods and discount the Mac option because of them. Why can’t Apple marketing fix this problem? We already know that a Power Mac G5 can blast a guy through his house and into a tree. Now take some of that money and run some ads that mean something.