“Apple can’t afford to alienate a significant number of its overseas customers, as they represent a large chunk of the company’s total sales,” The Baltimore Sun’s David Zeiler writes.
Zeiler describes a forum discussion at the Macworld UK Web site where Mac users outside the United States complain of not being able to create and order bound iPhoto books. Users wonder why Apple is planning to launch iTunes for Windows in the U.S. before iTunes Mac users as close to the U.S. as Canada can use the iTunes Music Store.
Zeiler writes, “Of course, Apple may not intentionally set policies to antagonize its international customers. Some of it most likely is simply the consequence of doing business in many different countries, subjected to a myriad of laws and world market forces… Apple must do everything it can to preserve — and to grow — every pocket of its customer base, regardless of whether it is in Northern California, Britain or Japan. Otherwise, Apple risks further shrinkage of its global market share below the paltry 3 percent it has now.”
Full article here.