“After three decades of being overshadowed by Intel Corp.’s dominance, Advanced Micro Devices today is unveiling a pair of powerful 64-bit chips in a bold move to boost sales and gain market share,” reports Matthew Yi for The San Francisco Chronicle.
“The introduction of the Sunnyvale firm’s pair of Athlon 64 microprocessors marks the first time 64-bit computing will be available for PC computer users. Apple Computer Inc. started selling 64-bit computers this summer, but AMD’s new chips are the first for the consumer PC industry,” Yi reports. Full article here.
MacDailyNews Take: “… AMD’s new chips are the first for the consumer PC industry?” What?! Someone explain this one to us, please. We guess by “PC” he means “Windows,” but the words “consumer PC industry” certainly apply to Apple. This ghettoization of Mac is getting old. A Mac is as much a personal computer as Windows, in fact, a Mac is much more personal a computer. “PC” shouldn’t be used to signify “Windows,” as it implies that a Mac isn’t a “personal computer” to many people. Say “Windows” when you mean “Windows” and “Mac” when you mean “Mac,” and stop playing word games in a weak attempt to obfuscate the fact that Apple led the Personal Computer industry yet again.