“Jobs & Co.’s online Music Store needs to be PC-compatible,” writes Alex Salkever for BusinessWeek. Although focusing on college students, Salkever’s main theme is that Apple needs to get a Windows version of their iTunes Music Store on the market as soon as possible.
“If Apple made a big push to get a Windows-compatible version of the Apple Music Store up and running as soon as possible, the payoff in iPod sales could prove stupendous,” Salkever writes. “…Steve Jobs has achieved… success selling to only a minuscule portion of the market — Mac users running OS X, the latest and greatest Apple operating system. Sure, sales slowed after an explosive start, but that’s to be expected of any hot new offering. And Jobs & Co.’s clever use of one-click purchasing technology licensed from Amazon, the whistle-clean Apple interface, and liberal file-copying policies have made the Music Store a shopping paradise, vs. the confusing, restrictive offerings elsewhere.”
Salkever continues, “Trouble is, those PC owners can’t use the Apple Music Store. Getting that offering up and running could push iPod sales up another notch, particularly if Apple offers enticing deals for online songs. For example, if new iPod buyers were offered 30 free songs at the Apple Music Store, that could prove both a tempting lure and a way to acclimate the novices to the Jobsian Way of scoring tunes,” writes Salkever. “…if at all possible, Apple should roll out a Windows-friendly version of the online music store this fall. Inevitably, improvements in other music players will slow down the iPod juggernaut. And competition for sales of online music will increase. Right now, though, Apple is basically the only game in town in both of those key areas. Jobs should turn up the volume…”
Full article here.
Tell us something we don’t know.
Do these guys get paid by the word?
So! if they want iTunes that bad, buy a Mac. Apple’s soft ware works out of the box because thy try and get it right the first time, unlike M$.
“Do these guys get paid by the word?”
Actually, yes. There couldn’t be a fair and equitable system of pay based on whether or not an article was ‘good’ since ‘good’ is subjective to the editor. Writers get more and better work by the quality of their articles, but most get paid by the word.
“Apple needs to release iTunes for Windows ASAP”? No, The MS lemmings need iTunes for Windows ASAP, because they just got their first glimpse of the difference between Apple and MS.
“Due to unforeseen problems with coding for various obscure hardware configurations, iTunes for Windows may be delayed for another year.”
Apple and MS should make a deal. If MS releases a G5 version of Virtual PC then Apple will release iTunes/iTMS for Windows. Seems fair.
What an insightful article. This guy is being paid for writing for Business Week?
Arguments between Windows and MacOS aside, it makes huge business sense for Apple to do this. iTMS equals music downloads in the public’s eye, in the same way that Napster used to. I am hoping that the Paris Keynote will announce not only iTMS for Europe, but as an aside the comment “Oh, and iTMS is now available for Windows in the USA”. Apple will make so much money in the following two weeks their stock will go through the roof.
Hey guys…dont you mac users realize that a successful Itunes for windows will mean more money for Apple to put into R&D for Macs. A cashflow for apple from Itunes windows users like me will mean more superspeed G5 Macs for users like you!(lets also not forget a Itunes for Linux) I am not a lemming, the Mac simply does not provide me with what I use a computer for.
If apple had licensed its OS in 1985 , Mac compatibles would be 95% of the market…and I would be writing this on my Macintosh compatible Commodore Amiga with a 64 bit powerpc processor.
As an aside
If you want to know who is responsible for the Microsoft monopoly…apple is. Apple had a 6 year window to take over the OS market (1985-1991). Apple was greedy and kept its OS for itself, and wanted a 100% of the Mac market…well it got its wish. Apple still could have kept the premium hardware market, and had a 100 other companies selling budget mac-compatibles with every one of them having a licensed copy of Mac Os but it chose not. It wasnt Microsoft that kept Mac from being dominant it was Apple.
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