“Five years after splitting up with retailer Best Buy Stores Co. Inc., Apple Computer Inc. is agreeing to a trial reconciliation,” reports Robert Mullins for The Silicon Valley/San Jose Business Journal. “Cupertino-based Apple will begin selling its computers in a few of the Minneapolis-based big-box retailer’s stores beginning Aug. 10.”
Mullins reports, “The move is viewed by analysts as Apple’s attempt to find more retail channels to sell its products to boost a market share stubbornly stuck in single digits. Apple is getting back into Best Buy to expand its distribution channels to both Apple’s stores and others, says Stephen Baker, director of research at NPDTechworld, a research firm in Reston, Va.”
“Based on the number of units Apple sold, its market share was 2 percent at the end of the second quarter, down from 2.8 percent in the year-ago second quarter. Measured in dollars, its share fell to 3.5 percent this second quarter, from 4.5 percent a year ago. While those numbers do not include sales at Apple’s own stores or its Web site, it indicates that Apple needs to boost sales through… retail channels [other than its own],” Mullins reports.
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