Recently, two writers for widely-read publications, The Chicago Sun Times’ Andy Ihnatko and Stephen H. Wildstrom for BusinessWeek have felt the need to explain why they write about Apple and the Macintosh platform to the world at large.
“A reader asks why I write so regularly about hardware or software that only works with Macs,” Ihnatko writes. “It’s a fair question: By strict numbers, the Macintosh operating system only represents about 5 percent of the desktop industry’s users. But I put it to you that the Macintosh operating system accounts for at least 50 percent of the industry’s innovation. Apple has a consistent record of leading the way for everybody else, and what’s happening with the Mac today is usually a sneak-peek at what everybody will be using later.” Full article here.
“I’m often asked: Why do I write columns about Apple Computer products? After all, the Macintosh has considerably less than 5% of the market for personal computers, and among the business computer users who are the core of BusinessWeek’s readership, the share is even lower. Add to that the fact that secretive Apple is a difficult company to deal with — which would make it doubly easy to ignore its products,” Wildstrom writes. “That would also be very foolish of me, however. For all of its many faults, Apple is a fountain of innovation in the generally parched landscape of personal computing. That’s why its influence — what’s known as the tech industry as mindshare — vastly exceeds its market share.” Full article here.