Intel’s Senior VP and CTO: ‘Steve Jobs has made the wrong CPU choice for 20 years’

Steve Makris of The Edmonton Journal has posted a conversation with Intel’s Pat Gelsinger, Intel’s Senior VP and Chief Technology Officer. Some of the parts of the conversation touch upon Apple Computer:

Edmonton Journal: “Did Steve Jobs make the right chip decision, choosing IBM for his upcoming G5 processor, or will Apple be missing out on some pretty hot Intel technology?”
Intel’s Gelsinger: “I think Steve Jobs has made the wrong CPU choice for 20 years, he just added a few more years to the life of his bad decisions. Steve’s not an illogical guy, he’s passionate and opinionated about the directions he wants [but it] is a poor path for the company as well as a poor path for the users.”

Edmonton Journal: “What do Intel chips have to offer?”
Intel’s Gelsinger: “Our chips would help Apple could find ways to open up more applications for themselves, a broader set of products, we have Centrino mobile products that are stunningly good. I don’t think it’s a good decision for Apple or for their customers, but they’ve done a good job of turning the company back around at the same time so you can’t discount all the things that they’re doing and all the decisions they’ve made.”

Edmonton Journal: “How would you compare the Apple vertical market to Intel


  1. Errr,,,intel maybe making more money, but they’re stuff is hardly innovative…I don’t see iPods, ilife or anything coming out of Intel that comes even close…I think he’s sore that Apple isn’t using their chips. I mean, come on, this is IBM we’re talking about…

  2. “…pretty hot Intel technology…”

    That’s an accurate statement. Intel chips are now pushing the limits of their thermal envelope. “Moore’s Law” (of marketing) even seems to have been abandoned by Intel as they have opted for slower clock speeds (and clock rates) for their mobile processors in order to achieve more efficient power consumption and better overall performance. Note the change in marketing – the “Centrino” (where do they get these idiotic names?) ads don’t mention clock speed.

    Even their press release announcing the Centrino marketing campaign makes no mention whatsoever of chip performance:

  3. Did anyone expect an executive from Intel would say anything differently? Be honest, Apple is one of few companies that supports non-Intel CPU chips. Now that Apple has moved away from the timid Motorola production arm, the company at least can see some daylight by buying IBM’s design of the PowerPC. Afterall, IBM created it and hopefully will make it work like it supposed to.


  4. Mr. Gelsinger’s assertion that the horizontal market is fostering more innovation is good in theory – but Apple has debunked it in practice. Take a look at the real world, Gelsinger.

    Oh, and isn’t it annoying that he mentioned this mystical 3% marketshare? Is that gospel or what?

  5. I hate to defend Mr. Gelsinger because he is fundamentally wrong with most of his statements (particularly regarding innovation), but as far as Intel is concerned, Apple does have a 3% share. All they concern themselves with is the current sales market environment (in which Apple currently is at about 3%) and not with the installed base (where Apple is close to 10%).

  6. Tony, the number may be accurate in the context of all machines being sold worldwide. But if we focus on just the markets Apple sells to – geographic and vertical markets – their share is significantly higher. Clearly, if Apple wanted to compete in the commodity PC market they would produce barrel-bottom junk boxes to sell in bulk (ala Dell-Mart), and they would see their market share increase significantly. Apple chooses to produce high quality products that not everyone can necessarily afford (perception) or understand (not everyone understands quality).

    My question was more to his need to even quote a number. It was a strange interjection that didn’t really fit into the topic he was addressing.

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