“Not many merchants could expect the packed house Apple Computer got at the opening of its new new store on Burlingame Avenue. Hundreds of Apple fanatics stood in line before the store opened July 26 as 3,500 people came through the doors that day. ‘The goal with these stores is to reach the other 95 percent of the people,’ said Jane Rauckhorst, Apple spokeswoman. Apple’s share of the personal computer market has been languishing in single digits in recent years, and the store is a tool to help grow that share,” Tim Simmers reports for The San Mateo County Times.
“It was Apple’s 63rd retail store around the country, and marked the third year of its push to sell its products at its own stores. ‘Apple was dropping like a rock before they started these stores,’ said Rob Enderle, an analyst with Forrester Research. ‘The stores have helped them stay alive and slow down the decline.’ Enderle added that Apple must bring in new customers, noting that customers are “aggressively buying” notebook computers,” Simmers reports.
Full article here.