“Apple’s iTunes is a tool of liberation. It gives them the freedom to pick and choose, and, in essence, make their own compilations from favorite tracks… In fact, the opportunity to compile personalized play lists and track selections may be one of the service’s biggest draws,” writes Charles Haddad for BusinessWeek.
Haddad continues, “Fans of iTunes represent an unstoppable force. Who wants to keep all those CDs if you can carry around 1,000 songs on an iPod and easily expand that library through the Internet? Not many I suspect. Nor is this growing army of Internet-savvy users going to stop at music. Not too far in the future an iVideo and perhaps an iTome, for downloading literature and audiobooks, respectively, will be available.”
“Already, I can hear the distant wail of writers and producers. But they better get used to it. People now expect to pick and choose. They’ve been doing it close to a decade with online versions of newspapers and magazines,” Haddad writes. “…What the Chili Peppers and Metallica need to do is embrace the new format and portable players, bending this technology to their artistic will. After all, a lot of rock groups took to albums as an artistic riposte to the tyranny of Top 40 radio. I’m sure Apple would be only too happy to help these bands to figure the mechanics of such a new format.”
Full article here.