Buy.com to name online music store ‘iMusic’ to take on Apple’s iTunes Music Store

“Online retail heavyweight Buy.com on Wednesday confirmed plans to launch a paid download digital music service to piggyback on the success of Apple’s iTunes [Music Store],” Ryan Naraine reports for InternetNews.com. “A spokesperson for the Aliso Viejo, Calif.-based Buy.com said the service would be branded iMusic and launch on July 22 with a massive promotional campaign in New York City’s Times Square.”

“A source familiar with the plans told internetnews.com Buy.com would use technology from Loudeye to power iMusic’s sale of individual music tracks. The Loudeye Media Framework, built on Microsoft’s Windows Media 9 Series, is a plug-and-play option for third-party retailers looking to distribute copyright-protected content on the Internet. Buy.com’s iMusic is being touted as the first a la carte digital download users for PC users (Apple’s iTunes is exclusive to the Mac platform). The rollout could give the retailer a head start on competitors such as Amazon.com, which has been mulling a move into the space,” Naraine reports.

Naraine writes, “Buy.com won’t release specific details of the iMusic rollout but industry watchers expect the price point to settle at 99 cents per song. The service won’t require a monthly subscription fee, setting it apart from the entrenched online music services from RealNetworks, which has stakes in MusicNet and Rhapsody, and America Online, which also has a stake in MusicNet.”

Full article here.

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