“Intel, Apple Computer, Advanced Micro Devices and others will promote tests over the next few months purporting to show that their products are vastly superior to those from the competition–though the tests are often for tasks no sane person would consider,” reports Michael Kanellos for CNET News.com. “Apple has new Power Mac G5 desktops coming out in August, while AMD plans to release its Athlon64 chip for desktops in September. Intel, meanwhile, is expected to introduce Madison, the third version of its Itanium processor, next week and to launch Prescott, a Pentium 4 with a face-lift, in the second half of the year.”
“Apple CEO Steve Jobs kicked off the benchmark season by claiming that the new G5s, which come with chips from IBM that can run 32-bit and 64-bit software, leave Intel-based PCs in the dust,” writes Kanellos.
“Did Apple lie? No, it probably got the results it said it did on the Dell machine, but the system was probably submerged in maple syrup or powered by a humidifier. Everyone manipulates benchmarks and performance claims. Business Applications Performance Corporation (BAPCo), an independent benchmarking organization, once maintained its headquarters at Intel,” writes Kanellos. “Then there was the time that Apple claimed its G4 Cube desktop was a supercomputer. What it failed to mention is that it was a supercomputer in the view of U.S. government regulations concerning exports to Pakistan and other budding nuclear nations. Those export regulations have since changed.”
“This year, the underhanded behavior should be in full throttle. Apple and AMD are faced with declining market share. Both companies, however, have come out with products that will rival Intel’s. Any advantage they can obtain–test results, customer wins–will suffice,” writes Kanellos.
Full article here.