BusinessWeek Technology Editor: ‘this is going to be the summer of Mac’

“Few on Wall Street are predicting much more upside for Apple this summer. But let me be contrarian: I think this is going to be the summer of Mac, one of its best seasons in a long time — one that might even provide a nice lift to Apple’s stock price. My logic? Several stars are set to align for Steve Jobs & Co. Although Apple won’t talk about it, IBM has confirmed that it’s developing a new set of chips for the Mac. Desktop publishing and graphics software giant Quark is hinting it will finally bring out an OS X version of its software. Finally, the creative markets in advertising and media should begin to rebound in the summer, which will allow media and advertising companies to proceed with long-postponed hardware upgrades,” writes Alex Salkever for BusinessWeek.

Salkever goes deeper in depth about how the addition of 64-bit PowerPC 970 into Macintosh product lines, the introduction of the long-awaited version of Quark for Mac OS X, recoveries in the advertising and graphics businesses, and Apple’s iTunes Music Store may combine to make this “the summer of the Mac.”

Full article here.

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