Apple to open 20 stores in next 12 months; plans first store outside U.S. for Tokyo

Apple this week marks the second anniversary of opening its first retail store in May 2001. Since then, Apple has opened 57 retail stores in 26 states, hosted over 15 million visitors and sold over $650 million of products through its retail stores. More than 1,100 Apple employees work in Apple’s retail stores and there is an Apple store location within 15 miles of 90 million people in the U.S.

During the next 12 months Apple plans to open 20 new Apple retail stores, including its first store in downtown Chicago, on North Michigan Avenue; its first store in San Francisco, in Union Square; and its first retail store outside of the U.S., in Tokyo’s Ginza shopping district. These three locations will be high profile store formats, like Apple’s incredibly popular SoHo store in New York City.

“In just two years Apple has changed the face of computer retailing for over 15 million people that have visited our 57 stores throughout the U.S.,” said Steve Jobs, Apple’s CEO in the press release. “During the next 12 months we will extend our reach even further by opening 20 more stores, including three new high profile stores in Chicago, San Francisco and Tokyo.”

The Apple retail store on North Michigan Avenue in downtown Chicago will open on Friday, June 27, 2003, the Tokyo store will open in early 2004 and the San Francisco store will open in spring 2004. Apple recently opened its first retail stores in Honolulu, Seattle and Sacramento, California. Additional store locations and information about Apple retail stores here.


  1. i’m not sure about the mac genius position, but sales doesnt get paid too much, its only 10 an hour, but there are bonuses to be earned. keep in mind that i’m part time as well.

    i’m a freshly graduated college student, so a job is a job. 10 an hour is nothing special but i need work in this weak economy and i’ve been a salesman for the last 2 years so making the transition wont be so hard. and if i do well, then the bonuses will be a welcome addition.

  2. Last summer the Apple Store in Palo Alto wasn’t paying their Geniuses more than about 40K/yr. Suspect that it was a non-salaried position. Not bad for some, but the cost of living in that area is way too high for that to tempt me.

    The word is that Apple Store managers are drawn almost exclusively from the retail sector. A track record of attracting and pleasing customers while making budget is much more of a necessary skill for that position than being an IT guru. IT skills can be taught on the job, but if you can’t show that you know how to relate in a positive manner with customers you are too much of an unknown quantity to risk hiring.

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