“‘This disc will self-destruct in 48 hours.’ That is the warning Walt Disney will issue this August when it begins to ‘rent’ DVDs that are set to become unplayable after two days and that therefore do not have to be returned. Disney home video unit Buena Vista Home Entertainment will launch a pilot movie ‘rental’ program in August that uses self-destruction technology, the company said Friday,” Reuters reports.
“The discs stop working when a process similar to rusting makes them unreadable. The discs start off red, but when they are taken out of the package, exposure to oxygen eventually turns the coating black and makes it impenetrable by a DVD laser,” Reuters reports.
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