“What’s true with the iLoo? Microsoft Corp. and its public relations firm have changed their story – again – about whether its United Kingdom division had been developing an Internet-enabled portable toilet. On Monday, three representatives for the Redmond software giant told news agencies, including The Associated Press, that an April 30 news release trumpeting the “iLoo” was a hoax and apologized for “any confusion or offense” for the joke. But on Tuesday, the company reversed itself, saying the iLoo had been real – only it’s now been killed,” Helen Jung reports for The Associated Press.
“‘We jumped the gun basically yesterday in confirming that it was a hoax and in fact it was not,” said Lisa Gurry, MSN group product manager. “Definitely we’re going to be taking a good look at our communication processes internally,'” reports Jung.
“It’s a public relations embarrassment for a company that’s famous for micromanaging news releases, interviews and promotional events. ‘It’s definitely not how we like to do PR at Microsoft,'” Gurry told Jung.
Perhaps because of stories like MDN’s own, “Microsoft places Windows XP in the toilet,” and comments like this one from an anonymous BBS, “Windows finally finds a suitable home,” the Windows-maker had second thoughts about the project?
Full AP article in USA Today here.