SteveJack thinks he has an idea for Apple to stem the tide of declining market share which is down to 2.05 percent based on recent IDC figures:
“Listen, Apple needs to put its money to use effectively for once. Take all of that ‘preaching to the choir/propping up the Mac magazines’ marketing cash and put it to good use instead by targeting a large corporation or two and getting them to switch. I don’t care if Apple has to use some of its $4.5 billion cash horde to get it done. Whatever it takes. Get a Fortune 500 company to switch from Windows-based computing to Mac OS X and Mac hardware… Let’s see what happens then. It can’t be worse than what’s happening now,” writes SteveJack in his article, “I could market Macintosh better than Apple Marketing in my sleep” in the MacDailyNews Opinion section today.
Full article here.