Adobe announces ‘Encore’ DVD creation app; no Mac version planned

“Desktop publishing software maker Adobe Systems Inc. is expanding into the fast-growing DVD market with a new program designed to make it easier to customize the discs on a personal computer.”

“The maker of the popular Acrobat and Photoshop programs plans to announce its bid to profit from the DVD boom Monday. The software, called “Encore,” won’t be sold until the summer. Adobe isn’t selling a version for Apple’s Macintosh.”

“With a suggested retail price of $549 per copy, the Encore software isn’t meant for the mass market,” reports Michael Liedtke for Associated Press. Full article here.

MacDailyNews Take: Perhaps there is no Mac version because of Apple’s award-winning DVD Studio Pro and the Windows-only aspect of this app was perhaps presaged by Adobe’s questionable ‘PC Preferred‘ webpage that debuted last week on


  1. You guys are blowing these moves by Adobe way out of proportion. The lack of a version of programs like Adobe Album and now Encore on the Mac isn’t a snub against the Mac platform, they’re are a realization that the Mac is already well served by other applications in this area, some of them free, and that the Windows market is not, or at least is poorly, and that there is an opportunity for them there. If Abobe was looking to snub the Mac they wouldn’t have released a version of Photoshop Elements, which by the way is a perfect fit with Apple’s iPhoto.

    Adobe isn’t dumb and they are probably learning a few things from Apple about the consumer market, an area that Adobe hasn’t traditionally addressed until recently. Let’s face it, you can’t expect Apple to wait for it’s developers to come out with all the solutions. Then we’ll run into a situation that Apple is trying to avoid, the lack good consumer level software for the platform. If Apple sees a market that isn’t being addressed by the developer community or is being addressed poorly, they are going to do it themselves. Another thing, remember that Final Cut Pro was released to address the emerging DV market that Premier didn’t even have on it’s radar screen. It took Adobe a considerable amount of time before they even came out with a plug-in for Premier that would allow it to work with that format.

  2. It’s got nothing to do with solidarity you ass

    If anything, Adobe is working well WITH Apple because Apple has the consumer DVD mastering software market pretty well cornered on Macs. They’d be wrecking the solidarity if they DID release any DVD mastering software for Macs.

    Idiots like you who love to stir shit up really piss me off. Take a second before you speak and really look at the market into which Adobe would be entering. Apple’s software is FREE, so how would it make any sense for Adobe to try to sell similar software that probably is not as good.

    Buy a clue, retard

  3. No need for name calling mate. We are all entitled to our opinions.

    Adobe Album may not be necessary for the Mac since we have the free iPhoto to do the same thing but a professional DVD Authoring application is in a whole different class of products. Despite the existence of DVD Studio Pro that has not stopped other companies from competing with alternative solutions; I know that at least one more DVD authoring application exists for the Mac but the name of it escapes me. Adobe has a good reputation for design related products and many customers would prefer its software over Apple’s if only for the consistent interfaces and integration with Photoshop, Illustrator etc. By releasing Encore for Windows only Adobe is effectively diminishing its support for OS X and may give the impression that the Mac is no longer the preferred choice for design. They have definitely made this view explicit in the last week by implying Photoshop runs faster on PC configurations. I hope the situation does not worsen to the point where Apple must release its own PhotoShop variation but frankly Adobe does not seem to care either way.

  4. You can’t really blame Adobe for this move. They’re simply putting their money where the market is. The Xbox is suffering against the PS2 for exactly the same reasons. Companies don’t want to spend a lot of resources developing for a niche market. Unfortunately, this is a (well-known) catch-22 situation for Apple. No developer mean no buyers for the hardware. If no one buys the hardware, the developers won’t code for it.

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