47 percent of 18- to 24-year-old consumers dislike Apple Switch ads

If an ad told you, basically, that you had spent on average about fifteen hundred bucks of your hard-earned money on the wrong product, would you “dislike” that ad? USA Today reports, “‘Switchers’ gets a mixed reaction from consumers surveyed by Ad Track, USA TODAY’s weekly poll. About 18% overall like them ‘a lot,’ nearly even with Ad Track average of 21%. Men and women like the ads equally. Consumers 30 to 39 like them most at 23%. Surprisingly, 47% of 18- to 24-year-old consumers ‘dislike’ the ads, the highest negative of any age group. They drove the overall ‘dislike’ score to 17% vs. the Ad Track average of 13%. Only 4% ages 65 and up ‘dislike’ the ads, the lowest negative group.” Read the full article here.

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