Microsoft to launch massive new ‘Your Potential, Our Passion’ brand campaign

“Microsoft Corp. today kicks off a corporate brand campaign to convey its role in empowering people through technology to realize their potential. The print and TV effort, uses the copy line “Your Potential, Our Passion” to articulate the Microsoft proposition, which extends both to businesses and individuals. The campaign will roll out in the U.S. first, with other world markets to be determined next year… Five TV spots will run on network and cable TV, including Fox News, CNBC and CBS’s 60 Minutes. Spread ads will appear in Dow Jones & Co.’s The Wall Street Journal, Washington Post Co.’s Washington Post and major business publications.,” reports Advertising Age. Full article here.